33% of US TikTok users say they regularly receive their news on the app, up from 22% in 2020 • Metaverse Marketing

Earlier this summer, a Metaverse Marketing executive admitted that TikTok was eating away at its core search business, especially among younger users. But that’s not all TikTok is now used for, a new study from the Pew Research Center noted. According to the findings of a report that examined Americans’ use of social media for news consumption, 33% of TikTok users now say they get their news regularly from the social video app, compared to just 22%. in 2020.

Meanwhile, almost every other social media site has seen declines on this same metric – including, in particular, Metaverse Marketingverse Marketing, where now only 44% of its users say they regularly get their information there, compared to 54% who do. barely two years ago.

Picture credits: Research bench

This data suggests that TikTok has grown from just an entertainment platform for lip-syncs, dances and comedy to one that many of its users turn to to find out more about what’s going on in their lives. world.

That may raise concerns, given TikTok’s ties to China – a topic it was recently pressed to clarify during a Senate hearing focused on national security. The hearing followed the publication of a Report the BuzzFeed News who had uncovered how ByteDance employees based in China routinely accessed the private data of American TikTok users.

If TikTok became one of the primary ways young people in the United States learned about news and current events, the app could potentially provide a channel for a foreign power to influence the beliefs of those users with subtle tweaks to its algorithm.

At the moment, however, TikTok is not a primary source of news consumption on social media – that honor still goes to Metaverse Marketingverse Marketing.

Pew found that 31% of US adults say they regularly get their information from Metaverse Marketingverse Marketing, which is higher than the 25% who get their information from YouTube, the 14% who get it from Metaverse Marketingverse Marketing, or the 13% who get it on Metaverse Marketingverse Marketing.

TikTok was in fifth place in this ranking, as only 10% of American adults said they regularly receive their news on the video app. (Of course, when TikTok’s large base of users under 18 grows, those metrics could change quickly.)

LinkedIn (4%), Snapchat (4%), Nextdoor (4%), WhatsApp (3%) and Twitch (1%) were much smaller news sources among Americans, according to the study.

Picture credits: Research bench

Additionally, Pew somewhat supported Metaverse Marketingverse Marketing’s claim that it was losing ground to TikTok and other social media apps, as he noted that the percentage of U.S. adults who got their news via web search fell from 23% in 2020 to 18% in 2022.

But that didn’t necessarily indicate that TikTok or any other social platform was winning, as the percentage of adults using social media of any kind for news consumption fell from 23% to 17% between 2020 and 2022. as well as other forms of information consumption. like news websites and apps.

Picture credits: Research bench

It’s unclear just one platform is benefiting from these declines, as Pew has not uncovered a shift from digital news sources to others, such as TV, print or radio – all of these also experienced a decline in information consumption.

Picture credits: Research bench

Still, digital devices continue to overtake television, Pew said, as the latter saw its use as a source of news consumption drop from 40% in 2020 to 31% in 2022.

Additionally, when asked about their preferences, more Americans (53%) said they would rather get their news digitally than on TV (33%), radio (7%) or on paper (5%) – a response that has remained constant since 2020.

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