Activision Blizzard made more from mobile gaming than it did from PC and console combined

Back in 2015, Activision Blizzard bought Candy Crush developer King, making it clear that they had a serious interest in the mobile market. But at the latest with the Announcing Diablo Immortal their ambitions were increased again. Even if everyone suspected it at the time, nobody really believed how big it was money factor would really become. That’s how it costs 100,000 euros to fully equip a character. Even the attempts to defuse points of criticism are at most a drop in the bucket. The newest financial report from Activision Blizzard now reveals that more than half of its revenue comes from mobile games.

Activision Blizzard makes more than half of its revenue from mobile games

For the quarter ended June 30, the company generated more than half of its revenue from the mobile market. That’s how you made money $332 million with PC games and $376 million on all consoles together. But in the mobile category, the gaming giant earned $831 million. So more than with PC and console together. That’s a significant change from the same quarter last year, when the mobile division accounted for just 35 percent of revenue.

This year’s result is hardly surprising given that mobile developer King continues to thrive and Diablo Immortal was also a huge commercial success. The game took in $49 million in the first month alone.

PC and console on the decline

The PC and console figures are clearly declining. One was recorded in both the PC and console divisions Sales drop of almost 50 percent in comparison to the previous year. The only growth was in the mobile category, which grew by 5 percent.

One reason for the falling numbers is “less activity with the Call of Duty franchise.” This is probably mainly related to the flopped Call of Duty Vanguard. So from a business perspective, it makes perfect sense for Activision Blizzard to continue investing in the mobile market. She seems to be less interested in the huge shitstorm of her own community.

Source: Financial report Activision Blizzard

Leave a Comment