Amazon brings its competition against Spotify to Argentina: these are its plans and prices

Amazon Music is available for Android phones and also for Apple iOS. You can also use the service on the web

For Cesar Dergarabedian

05/11/2022 – 08:39 a.m.

Amazon brings its competition against Spotify to Argentina: these are its plans and prices

Amazon Musicthe Internet music streaming platform of the US technology giant Amazon, arrived in Argentina this Wednesday.

The service, which will compete with Spotify and YouTube Musicthe leaders of the sector, represents a new commitment of the company in the country, after Amazon Prime Video and the availability of Echo speakers.

Amazon Music was already available on Mexico in 2018, Brazil in 2019, Chile and Colombia in 2021.

As explained to iProfessional Frederic Pedersenhead of Amazon Music for Latin America, 90 million songs are available, as well as podcasts and live broadcasts.

According to this Argentine executive, Amazon Music will seek to differentiate itself from the competition with the transmission of recitals and special activities.

Amazon Music offers sound in different qualities and also curated by a mix of algorithms and local curators.

Amazon Music offers sound in different qualities and also curated by a mix of algorithms and local curators.

Amazon Music: plans and prices

  • Individual Plan: can be used on several devices but associated with a single account. It is priced at 279 pesos per month plus taxes.
  • Echo Plan: It is a service limited to a single device that works with Alexa and costs 99 pesos per month plus taxes.
  • Family Plan: supports up to six individual accounts and costs 489 pesos per month plus taxes.

There is also a free access plan, with notices, as is the case with Spotify and YouTube Music.

Commitment to audio quality and local production

Pedersen stressed that audio quality makes the difference between paid and free plans. Paid subscriptions have unlimited access to music recorded in high definition, such as from a compact disc, covering most of the 90 million-song catalog available.

They can also access 7 million songs in ultra high definition quality, encoded at 24 bits and 192 kHz sampling.

The executive assured that there is already a local Amazon Music team searching for content for the platform with Argentine productions, as is already the case with Spotify.

But unlike the Swedish company, Amazon Music will offer live streaming of local shows and international within your application.

Pedersen gave two examples: Amazon Music broadcast a show by the British band in October Coldplay in the US city of Seattle, and in April a Maluma concert.

“We are going to support the production, distribution and dissemination of local content, bringing it closer to audiences that are still growing,” he said.

There is a special Amazon Music subscription for the Echo.

There is a special Amazon Music subscription for the Echo.

Relationship with Prime Video and human curation

The regional director of Amazon Music explained that the subscription is in Argentine pesos for local users on the Amazon Music website.

Those who already have the service Amazon Prime Video they will be able to join Amazon Music with the same account and password, although both services are paid separately.

Amazon Music offers sound in different qualities and also selected by a mix of algorithms and local curators.

“Not everything is a machine and not everything is a music expert curating millions of playlists. There’s a nice mix between those things and our team, which includes music curators, looking for the best balance,” Pedersen said.

These people don’t work on all aspects of music selection but “they do on the keys. Sometimes they are the seed of an algorithmic stationSometimes it is working well on the metadata of all the information we have about the tracks because a lot of the algorithm depends on that good metadata to understand genres, cover artists and others,” said the executive.

Amazon Music is available for Android phones and also for Apple iOS. You can also use the service on the web and on any Amazon device.

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