ANA, the virtual influencer makes her musical debut with the release of her first single

In great news for the entire gaming community, following her reveal last month by KRAFTON, Inc. (PUBG: BATTLEGROUNDS, The Callisto Protocol, Moonbreaker), virtual influencer ANA made her official debut as a music artist with the worldwide release of their first single, SHINE BRIGHT, available now on all music streaming platforms.

Something that seems quite striking to us is that the official video of SHINE BRIGHT is also available on ANA’s YouTube channel. KRAFTON and the virtual influencer collaborated with H1GHR MUSIC Co-CEO Cha Cha Malone to produce SHINE BRIGHT.

Widely known for his catchphrase “I Need a Cha Cha Beat, Boy,” Cha Cha Malone is a renowned producer who has worked with a variety of top artists, including Red Velvet, Jay Park, and Beenzino.

“While producing this song, I focused on bringing out ANA’s charm and it was really nice working on this project with KRAFTON,” said Cha Cha Malone. “I hope that ANA will be a big hit with fans around the world with the release of this digital single.”

Created using KRAFTON’s advanced deep-learning technology including speech synthesis, ANA’s vocals in SHINE BRIGHT are completely powered by artificial intelligence. Extending the deep-learning voice model created by KRAFTON, a unique voice for ANA was applied to best suit it.

ANA was developed using the Unreal Engine’s hyperrealism production technology and thus sports a hyperrealistic appearance, blurring the line between a digital character and a real human being. With human-like features like baby hairs on her skin, ANA is truly unlike any other virtual human ever created with other technologies.

Highly advanced facial rigging technology delicately expresses the movement of the pupil, the finer muscles of the face and wrinkles, and allows for natural joint movement throughout the body.

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