App Store: Apple will increase prices in Europe from October 5th

Purchasing apps in Apple’s App Store will be more expensive from October 5th. Apple has announced price increases in several countries in an email to registered developers and a blog post. The euro zone is also affected this time. An app that previously cost 99 cents will then cost 1.19 euros. All other price levels will be adjusted accordingly. The increase of about 20 percent also affects in-app purchases, but not subscriptions that are concluded in apps. Apple’s own services such as Apple Music or TV+ are also not affected by the price change.

Apple itself justified the step not in the announcement – experience has shown that the reason for this may be the recent changes in exchange rates. The euro has fallen sharply against the US dollar. In September 2021, one euro was still worth 1.18 US dollars, but the euro and dollar are now on par. High inflation could also play a role.

In addition to the euro zone, Apple is also increasing prices in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden and Vietnam. The app prices and in-app prices increase automatically as developers choose pricing price levels set by Apple choose. These so-called tiers are used to ensure that an app costs roughly the same in different currencies. However, developers also have the option of not going along with Apple’s price increase. So-called alternate tiers are available for this purpose. So a price of 0.99 euros is still possible.

With the presentation of its new iPhones, Apple also increased the hardware prices, in some cases significantly. Fears are circulating online that Apple will not reverse such increases. But in the case of the App Store, prices have been higher for a few years. They were not lowered again until August 2021 – at that time Tier 1 fell below the 1 euro threshold again. It had previously been EUR 1.09 for a long time. So Apple passes better exchange rates on to customers.

price-level

Before October 5, 2022

After October 5, 2022

1

0.99 euros

1.19 euros

2

1.99 euros

2.49 euros

3

2.99 euros

3.49 euros

4

3.99 euros

4.99 euros

5

4.99 euros

5.99 euros

6

5.99 euros

6.99 euros

7

6.99 euros

7.99 euros

8th

7.99 euros

9.99 euros

9

8.99 euros

10.99 euros

10

9.99 euros

11.99 euros

11

10.99 euros

12.99 euros

12

11.99 euros

14.99 euros

13

12.99 euros

15.99 euros

14

13.99 euros

16.99 euros

15

14.99 euros

17.99 euros

More from Mac & i


More from Mac & i

More from Mac & i


(mki)

To home page

Leave a Comment