14.10.2021 – 14:30
WDR mediagroup GmbH
Long-time radio expert Carsten Achterfeld (48) is moving from the Publicis Media agency to WDR mediagroup on October 18.
Achterfeld already has more than 20 years of expertise in research and planning as well as a manager on the agency side. He looked after well-known customers and was most recently Executive Director Audio & OOH (Out-of-Home) at Publicis Media GmbH. At WDR mediagroup, he strengthens the Marketing & Sales division as Senior Product Manager and succeeds Klaus Radek, who is retiring, in his new role.
“We are very pleased that we can further expand our audio consulting competence with one of the most experienced media managers in Germany,” says Tobias Lammert, Head of Marketing & Sales at WDR mediagroup GmbH. “In this way, we will be able to meet the diverse customer requirements in a constantly growing audio market even better in the future.”
About the WDR mediagroup:
Market advertising time. Bringing brands to life.
The WDR mediagroup markets and distributes programs offered by Westdeutscher Rundfunk (WDR). It offers advertising time in the radio programs with the greatest reach and the highest journalistic quality in North Rhine-Westphalia, as well as attractive sponsorship spaces in the first. At the same time, it makes content and brands from the WDR and ARD world tangible for everyone – in retail, on platforms and events as well as in digital channels. In addition to program licensing and distribution, the services of the commercial WDR subsidiary also include merchandising, barrier-free media services and extensive IT and broadcast services.
Original content by: WDR mediagroup GmbH, transmitted by news aktuell