That reports Reuters news agency. Around seven years after the official start of LinkedIn in China, Microsoft is now pulling the plug. According to Reuters, the group plans to build a slimmed-down version of the platform for China that focuses purely on job placement. After taking over the career network in 2016, Microsoft tried to meet the demands of the Chinese government without restricting the service. That was doomed to fail, however.
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LinkedIn was the only major social network for a US corporation in China
LinkedIn itself issued its own press release on the difficult censorship issue and made extensive statements on the problems in China as early as August. Now the end of LinkedIn in China has been confirmed:
We knew that running a localized version of LinkedIn in China would comply with the Chinese government’s internet platform requirements. While we strongly support the right to freedom of expression, we have taken this approach to create value for our members in China and around the world. We also have a set of clear guidelines that we can follow if we ever need to reevaluate our localized version of LinkedIn in China.
This strategy has enabled us to control the operation of our localized version of LinkedIn in China for the past seven years to help our members in China find a job, chat and stay informed. While we have been successful in helping our Chinese members find jobs and economic opportunities, we have not had the same success in the more social aspects of sharing and information. We are also facing a much more difficult operating environment and higher regulatory compliance requirements in China. With that in mind, we’ve decided to end the current localized version of LinkedIn, which people in China use to access LinkedIn’s global social media platform, later this year.
The new offer is to be called “InJobs”
The new strategy for China is now to limit the focus to job hunting in China. In addition, “InJobs” should start this year – it will be a new, independent job application for China. The new service will not include a social feed or the ability to share posts or articles. LinkedIn is the only major US-owned social network operating in China. The Chinese government basically requires platforms to adhere to strict rules and regulations.