The intention and decision to make Christmas purchases is growing among Peruvians. according to recent study of Google and Ipsos, Most Peruvians plan to shop mainly during the Christmas and New Year sales, but will they be ‘bargain hunters’?.
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Even, according to this study, in Peru the average shopping spend for this holiday season it would be on average 926 soles (almost a minimum salary) and at least 7 out of 10 plan to go to physical stores and internet channels to find promotions and offers.
In addition, they are willing to try new brands, stores and SMEs, evaluating delivery times and the return system.
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Do you compare prices to make your purchases?
Peruvian consumers are becoming more and more used to start your product search well in advance of the holiday seasonThat is, since November.
But not only that. As part of their purchase planning, according to the Google and Ipsos study, 56% (6 out of 10) compare prices, even after your purchase. For this, websites or applications are the most practical and effective means (they can shop in several stores and brands at the same time, without having to travel, which saves them time and money).
And even if your search is online (′online), you do not necessarily make a purchase online, since you can also decide to buy in a physical store, regardless of whether your search has been virtual.
Gonzalo Mariátegui, commercial director for the retail industry of Google Peru, pointed out that Peruvians, in addition to prices, consider this season of discounts as an opportunity to purchase quality, variety or special products.
What are you looking to buy for Christmas?
The purchase intention goes towards several categories: Technology (computers, televisions, sound equipment, video games), household appliances, clothing, toys, furniture, food and beverages.
“They seek to be able to give gifts to their family or friends, others will seek to renew or buy items that they could not acquire during the pandemic”he pointed Gonzalo Mariategui,
How to make the Christmas decoration of the home?
“What concerns to decorthe Christmas tree is the most representative, but they also look for Christmas wreaths for the table or for doors, centerpieces, cushions, stuffed animals and other decorative figures, to give a more festive atmosphere, even more playful decoration if there are children, with elements that they can also manipulate and that do not break easily”pointed to Trome the Home Deco Division Manager Ripley, Johanna Calmet.
He added that there are decorative elements for all spaces in the homeincluding: for the living room, dining room and kitchen, including soft toys and pajamas for the bedrooms, towels and soap dispensers for the bathroom,
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Christmas campaign: Will it generate greater demand for jobs?
Adecco Peru points out that The greater dynamism of this Christmas season will generate greater demand for employment (especially for warehouse and logistics, drives and others) in the areas of toys, cosmetics, clothing and mass consumption (food and beverages).
In addition, according to TiTask, a digital platform, this year the Demand for ‘personal shopper’ (personal buyer or purchase assistant) has increased in our country and it will be more this Christmas season due to e-commerce campaigns such as Cyber Days (which ended last Friday), the black friday (it will be on November 25) and the cyber monday (November 28), which allow early Christmas shopping with discounts.
“One of the main reasons for going to physical stores is to be able to choose the products and that today can be covered with technology. Customers are looking for an effective solution to lack of time or the desire to avoid crowds at the point of sale and currently companies can provide that solution”remarked Adrian Cueva, commercial manager in Peru of TiTask.
- Most used means of payment: Cash, debit card, credit card and electronic payment.
- The work of purchasing assistant is usually carried out by young people between the ages of 18 and 35, due to their good use of technology, it also requires them to be agile in processes, to take care of details, keep products in perfect condition and comply with delivery times. delivery.
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