Crayola IDEAworks comes to Charlotte with colorful exhibit

Charlotte, NC.- Delivering the ultimate immersive creativity experience, Crayola IDEAworks is coming to Charlotte beginning Friday, May 13 for a limited time with a 17,000-square-foot, colorful exhibit that challenges visitors to explore their inner creativity.

Through a multi-city world tour, which recently wrapped up its inaugural run at Pennsylvania’s world museum, The Franklin Institute, Crayola IDEAworks comes to Camp North End of the “Queen City.”

Photo courtesy: Crayola IDEAworks


“Crayola’s mission has always been to help parents and teachers raise creatively alive children,” says Warren Schorr, Crayola’s vice president of global licensing and business development.

Crayola IDEAworks is a personalized adventure for the whole family. Guests are guided by Crayola Craymojis, characters that represent creative style, and track their progress via RFID wristbands, culminating in a personalized summary of creative strengths discovered along their journey.

Photo courtesy: Crayola IDEAworks

“Guests’ imaginations will be challenged through immersive digital interactives, hands-on activities and captivating exhibits like never before,” said Clayton Ferguson, lead producer and executive for Agency808 and Innov8ive Exhibitions.


The event is expected to be well attended and only limited tickets are available. Visitors are encouraged to plan their experience in advance.

Photo courtesy: Crayola IDEAworks

Crayola IDEAworks will be located inside the Ford Building at 400 Camp Road (Camp North End). Tickets and information are available at

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