Daily interactive big data folding screen mobile phone report: Huawei and Samsung account for 80%

Entering 2022, folding screen mobile phones will become popular again, and there will be very good growth in terms of brand, model, and market share, becoming the biggest “bright spot” in the mobile phone market in the first half of the year. Daily Interactive Big Data has been paying attention to the development of folding screen mobile phones since the end of 2020, and released “The folding screen mobile phone market is growing rapidly, and male local tyrants are the main force” (related link: https://www.getui.com/reports/ 2020112539) special report. Two years later, Daily Interactive released a special report on folding screen mobile phones again, using data to discover the development trend of the folding screen mobile phone market and gain insight into the latest changes in the user population of folding screen mobile phones.

Folding screen mobile phones grow rapidly against the trend

Huawei and Samsung lead the market share by a large margin

Daily interactive big data shows that up to now, the growth trend of the number of activated devices for folding screen mobile phones has shown three ranges. The fourth quarter of 2019 to the third quarter of 2020 is the early adopter period of folding screen mobile phones. At this stage, folding screen mobile phones have just entered the public eye, which has inspired some people with spending power and chasing trends to become the first users of folding screen mobile phones. The fourth quarter of 2020 to the fourth quarter of 2021 is the period when folding screen mobile phones are gaining momentum. At this stage, with the maturity of technology and the abundance of mobile phone models, the price of folding screen mobile phones has decreased, and the market segment has begun to increase, but the growth has not Not obvious. In 2022, the number of activated devices for folding screen mobile phones will accelerate and enter the development stage. Data shows that in the second quarter of 2022, the number of activated devices for folding screen mobile phones increased by 137.5% year-on-year and 30.9% month-on-month. CINNO Research, International Data Corporation (IDC) and other institutions released reports that under the background of insufficient momentum in the overall market environment, the segment of folding screen mobile phones has maintained a trend of rapid growth.

According to the market share ranking of folding screen mobile phone brands in the domestic market, Huawei ranked first with a market share of 48.5%; Samsung ranked second with a market share of 31.5%; OPPO and Xiaomi ranked third and fourth respectively; Honor and vivo ranked fifth and sixth. However, from the perspective of market share distribution, the two major brands, Huawei and Samsung, have a significant market share and are the leaders in the folding screen mobile phone market.

In the TOP10 market share of folding screen mobile phone models, Huawei P50 Pocket ranked first with a market share of 21.5%; Huawei Mate X2 and Mate Xs ranked second and third respectively; Samsung Galaxy Z Flip3 ranked first Fourth; OPPO, Xiaomi and Honor’s folding screen models are also shortlisted in the TOP10.

The trend of younger users of folding screen mobile phones is obvious

Northerners prefer to use folding screen phones

As the folding screen mobile phone is more and more recognized by the public, the user portrait of the folding screen mobile phone is also constantly changing. Daily Interactive Big Data has insight into the user portraits of folding screen mobile phones in 2022 and compared with the first batch of folding screen mobile phone user portraits released in November 2020.

The data shows that male users account for 69.7% of the latest folding screen mobile phone user portraits, and female users account for 30.3%. Compared with the gender distribution of the first batch of folding screen mobile phone user portraits in 2020, the female user population has increased significantly; but compared with the gender distribution of the full population, men are still the mainstream group of folding screen mobile phones.

From the perspective of age group distribution, among the latest folding screen mobile phone users, the young people under the age of 35 have grown significantly, accounting for 58.2%, more than half of them. Among the first batch of folding screen mobile phone users in 2020, the 35-44 year olds The proportion is even more prominent. It can be seen that the user population of folding screen mobile phones is showing a younger trend.

From the perspective of consumption level distribution, the vast majority of folding screen mobile phone users are middle and high consumption level people, among which the proportion of high consumption level people has dropped from 65.8% in 2020 to 39.2% today. With the optimization of screen technology, the enrichment of mobile phone models and the entry of more brands into the market, the price of folding screen mobile phones is becoming more and more affordable.

From the perspective of city-level distribution, first- and second-tier cities are still the main markets for folding screen mobile phones, but compared with the city-level distribution of the first batch of folding screen mobile phone users in 2020, the current proportion of folding screen mobile phone users in third-tier and below cities is improved.

Daily Interactive Big Data ranked according to the preference value (TGI) of users of folding screen mobile phones in each city, and found that users in Beijing, Taiyuan, Harbin, Changchun, Shenyang and other northern cities have a higher preference for folding screen mobile phones.

Folding screen users chase fashion and love digital

Large screen is good for mobile office, investment and reading

The daily interactive big data further analyzes the occupational preferences and interest preferences of folding screen mobile phone users, and interprets the advantages of folding screen mobile phones through users’ usage preferences.

The data shows that architects, financial practitioners, self-employed operators, and programmers have obvious preferences for folding screen phones. Among them, architects have a preference value (TGI) of 2.9, and financial practitioners are ahead of other occupations with a preference value (TGI) of 2.8. It also reflects from the side that the large screen of folding screen mobile phones is relatively attractive to certain professional groups. .

The insights show that users of folding screen mobile phones have obvious preferences for fashion shopping and digital shopping. They are a group of people who chase fashion and love digital. They have obvious preferences for fashion shopping apps such as Dewu, Sunrise Member, Watch Home, and FARFETCH; they have a soft spot for digital apps such as Mijia, DJI, and Google Smart Watch.

Daily interactive big data shows that users of folding screen mobile phones have obvious preferences for business travel apps such as Hanglu Zongheng and Booking. In addition, they also prefer mobile office apps such as Evernote, Office Mobile, and CAD Viewer. This shows that the folding screen mobile phone with a larger screen is convenient for mobile office and makes work more efficient, so it is also welcomed by business travelers.

Data shows that users of folding screen mobile phones have obvious preferences for information and financial management apps. They are keen to use information apps such as Sina News and Sohu News, and like to use financial and wealth management apps such as Cailian Press, Sina Finance, and Oriental Fortune.

Daily interactive big data shows that users of folding screen mobile phones not only have high requirements for mobile phones, but also have high pursuit of quality of life. They like to browse life-sharing apps such as Xiaohongshu and Dianping to find the joy in life. They also often purchase necessities through purchasing apps such as Sam’s Club and IKEA. They also have smart tools such as sweeping robots in their homes at any time. Clean and create a comfortable home environment.

The insight results show that the large screen and split-screen display of folding screen mobile phones have more obvious advantages when users read and watch movies. Folding screen mobile phone users prefer to use apps such as WeChat Reading, Baidu Wenku, Pumpkin Movie, Mango TV, and CCTV when they are leisure and entertainment.

With the continuous upgrading of technology, the continuous optimization of costs, and the increasing variety of models, folding screen mobile phones have gradually entered the development period from the accumulation period. Its unique features such as large screen and split-screen display greatly enhance the office and entertainment performance of mobile phones, and have won the favor of users. As major mobile phone brands enter the folding screen mobile phone market one after another, I believe there will be more surprising innovations.

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