Diablo Immortal, Blizzard’s latest game on mobile, has been a commercial success, despite the controversy over monetization. The game managed to gross $24 million in two weeks.
Two weeks after the launch of Diablo Immortal, it seems the game hasn’t deterred players from spending money, despite a widely criticized monetization system. The reports relayed by IGN on June 17, 2022 estimate that sales on iOS and Android reached $24 million in just a fortnight.
Despite controversial monetization, Diablo Immortal generated $24 million
Although the game is not fundamentally bad, the excessive use of microtransactions to bring your character to the highest level leads to many problems, especially in the balancing of the experience and the fairness between players and players.
This makes Diablo Immortal a true pay-to-win (video game in which players who pay have a definite advantage over those who do not pay), and raises concerns about possible risks of excessive expenditure, because the system mobilizes mechanics similar to gambling – everything is based on a system of loot boxes, sorts of surprise bags whose content is not certain.
This economic model has angered players. Diablo Immortal quickly became one of the most hated titles of the moment with a score of 0.2 out of 10 on Metacritic.
However, data from by AppMagic show that the game is doing well. Indeed, around $13 million was spent on iOS and $11 million on Android. Diablo Immortal had its greatest success in the United States, accounting for 26% of all downloads, followed by South Korea, Japan and Brazil, which hold 11%, 8% and 8% of the market respectively. The UK features in just 17% of the ‘other’ category, bringing together low-level figures from the rest of the world. Belgium and the Netherlands were not even entitled to the release of Diablo Immortal due to gambling laws that cover loot boxes in those countries.
Diablo Immortal stays far behind the big mobile games
Despite rather good statistics, Diablo Immortal lags far behind other major mobile games. According to data from SensorTower, a total of eight other titles surpass $1 billion in record revenue figures.
The first game to stand out is PUBG-Mobilethe adaptation of the famous Battle Royal PUBG. It generated more than 2.8 billion in revenue in 2021. Honor of Kings, a League of Legends MOBA, also generated $2.8 billion in revenue. Finally, in third place, we find Genshin Impact an open-world action video game in which players must collect fighters. It generated $1.8 billion in 2021.
The five other titles to have reached the billion mark are Roblox (1.3 billion), Corner Master (1.3 billion), Pokemon Go (1.2 billion), Candy Crush Saga (1.2 billion) and Garena Free Fire (1.1 billion).