Diablo Immortal: Why was the China release postponed?

Diablo Immortal is Blizzard’s new controversial mobile and PC game that may be free but as you’d expect confusing real money system includes that are designed to give players a proper Pay-2-Win Advantage To provide. That has the publisher much criticism from the fans brought in, nevertheless Title a mega success. The game is supposed to be in the first two weeks alone Raised over $24 million to have. But the real market for Blizzard is in China. There, the publication of Diablo Immortal has now been withdrawn a few days before the official start. The reason is supposedly the sudden need to “optimize the game”.

Release in China postponed at short notice

A few days before the planned release of Diablo Immortal in China, the title was released postponed indefinitely. Blizzard’s free-2-play dungeon crawler was scheduled for release in China on June 23. The date will not be kept, as local publisher NetEase said in a brief statement, noting that the game “optimized” must be. This means that the title will be released in China in a few weeks at the earliest.


This almost last-minute delay caused a stir. Because strangely enough, at the same time as the announcement of the delay, Official Diablo Immortal Weibo Account (buy now ) locked. Weibo is a microblogging service that emerged after Facebook and Twitter shut down in China and Hong Kong. Diablo Immortal’s account was shut down because of the “Breach of Laws and Regulations” suspended, the South Morning Post reported.

Is Winnie the Pooh to blame?

According to a rumor on the website resetera The account was said to have been banned due to an offensive post that allegedly contained the following wording: “Why hasn’t (Winnie) the bear left the office yet?”. Winnie the Pooh refers to China’s head of state Xi Jinping, who, according to the memes, is said to have similarities with the bear from children’s books and films. That’s why Winnie the Pooh is banned in China.

It is still unclear whether this post actually existed and whether the whole thing had to do with the delay in the release of Diablo Immortal. NetEase did not comment on this, only stating that the development team will make a number of improvements to the game, such as“Highest quality rendering, more models and support for more devices or even network and performance optimizations”.

Diablo Immortal should still be released in China at some point

Diablo Immortal should be a major launch title for Activision Blizzard in China and had received clearance to launch – despite its focus on demons and other underworld creatures, which has often been a sticking point with many other similar releases as China does not condone such themes. However, NetEase still assumes that the game will appear at some point. The publisher has promised Chinese players a “Thank You Package” with equipment and materials when Diablo Immortal finally appears.

Source: Eurogamer

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