Digitization of the pet market should remain high in the post-pandemic

A recent survey by the Comap Animal Commission (Comac), an organ of the National Union of Animal Health Products Industry (Sindan), says that 74% of pet owners said they made more purchases over the internet during the period of the wave of covid- 19. Furthermore, 90% of the ears believe that the habit will continue even after the pandemic. 750 tutors and 94 veterinarians participated in the sample.

The Radar Pet 2021 study by Comac — which represents companies in the veterinary industry — also points out that 72% of respondents spent more time using the internet, against 46% who responded to the survey in 2020. Even with the excess of online life, 73% said that they could enjoy more the company of their pets this year. For 86%, this time with them should be maintained even after the normalization of activities to a pre-pandemic stage.

Other interesting insights from the survey were:

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  • 66% of respondents searched for articles and texts online about medications or well-being aimed at pets;
  • 66% also watched videos and lives on the subject;
  • 39% started following a digital influencer or page focused on pets;
  • Tutors use Google (63% dogs, 61% cats), YouTube (55% dogs, 58% cats), Instagram (49% dogs, 44% cats), WhatsApp (41% dogs, 38% cats) as their means of information . But the main source is still the veterinarian (82% dogs, 79% cats).
Image: Reproduction/Bonnie Kittle/Unsplash

At least a third of tutors purchased some veterinary medication over the internet in the pandemic. For most, 2020 was the year of their first purchase of its kind. Among those who have not yet purchased in this way, about half said they would be willing to do so in the near future.

“In the Brazilian pet retail, online sales had a low level of representation before the pandemic. About 3% to 5% of consumption was carried out through this channel. During the critical months of social isolation, there was a huge acceleration in sales through digital media. After this experience, most tutors should keep using e-commerce when purchasing products for their animals”, clarifies Leonardo Brandão, coordinator of Comac.

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