Disney will spend a fortune on its content in 2022

$ 33 billion is the astronomical amount that Disney is preparing to spend on all of its productions in fiscal year 2022, which began in October. According to Variety, that’s $ 8 billion in additional spending compared to the $ 25 billion invested this year.

According to our colleagues, this is a global figure that corresponds to the content produced by the entertainment giant. In other words: the films released in theaters, but also the programs intended for these platforms Disney +, Hulu, and ESPN Plus. This total also includes the sports rights of its dedicated channels.

Disney + could overtake Netflix in a few years

Either way, we can clearly see that Disney is pivoting towards a strategy where streaming now occupies a very important place. The company relies heavily on its various studios such as Walt Disney Pictures, Twentieth Century Studios, Marvel, Lucasfilm, Pixar and Searchlight Pictures to produce quality content.

In all, 60 unscheduled series, 30 comedy series, 25 drama series, 15 documentary series, but also 10 animated series, and many short films and specials will be on the menu for this 2022 fiscal year.

If the last quarter was rather disappointing for Disney +, the service still has 118 million subscribers around the world two years after its launch. Bob Chapek, the boss of Disney estimates that the platform could reach between 230 and 260 million paying subscribers by the end of fiscal year 2024.

Other experts are even more optimistic and believe that Disney + will overtake Netflix within five years. The growth of the service should be particularly strong in Asia, where the service should have 121 million subscribers on its “Hotstar” offer with which it already operates in India.

To stand the bet, massive investment in content is therefore a key issue for Disney because consumers are spoiled for choice in an increasingly competitive market.

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