The economic crisis generated by the new coronavirus pandemic hit various economic sectors worldwide and the textile and garment industry. fashion in our country he was not indifferent to this hard change. Despite this context, many entrepreneurs have used their creativity to the maximum to emerge afloat.
It is the case of the designer Genaro Rivas, who wants to add effort for the economic reactivation of the country with its new project ‘Emprende Perú’, aimed at fashion entrepreneurs who have a showcase in the national market, releasing three of their best-selling models to entrepreneurs and fashion creatives from all over the world. Peru, as a thank you for your effort and struggle every day.
The ‘Emprende Perú’ project begins with a first action which is free access to the three best-selling designs of ‘La Nacional’, one of the brands of Genaro Rivas. In this way, fashion startup leaders will be able to download the designs for free to use in their creations.
The models chosen are coat coat (size L), iconic red coat (size M), and national letter polo shirt (size S). It is worth mentioning that the designs can be adapted to different sizes. The models will be released free of charge until August 28, 2021. (Download here)
“It is in these moments of crisis that we must all join in and unite in the economic reactivation of the country. Each one from where you can do it. In my case, I am always aware and, now more than ever, of small entrepreneurs”Says the designer.
“Only by working together is we going to move forward. Peru is an extremely creative and generous country, and it is in these circumstances that we must all do our bit”, He adds Genaro Rivas.
The 2017 designer Genaro Rivas launches the capsule collection ‘La Nacional’, which contained five Peruvian jackets, which at that time were so well received that it continues to this day, as they are emblematic pieces of the designer. From ‘La Nacional’ # ModaConPropósito was born, one of the designer’s solidarity projects, which involves the world of fashion and charitable actions.