Dynabook: advice with which SMEs can remain competitive

In the last two years, with the difficulties arising from the Covid-19 pandemic, small and medium-sized enterprises they have been forced to find and exploit every opportunity to remain competitive and at the forefront.

The pressures of this period, such as lockdowns and restrictions, have made many small businesses suffer the greatest impact, shutting down their businesses for long periods and resulting in lost revenue.

In addition, the transition to remote or hybrid work has often not been easy, especially due to tight budgets and the rapidly changing workforce and technology market. Dynabook Europe GmbH highlights 4 tips to help SMEs to be competitive in the context of the current market.

A recent study by the World Economic Forum revealed that SMEs still have a low or limited level of technological maturity. In fact, less than a quarter (23%) of SMEs observed that the changes caused by the pandemic led to an acceleration of digital transformation processes.

Despite this, companies adopting emerging technologies such as artificial intelligence and using cloud-based systems are experiencing a profound shift in productivity and efficiency, thanks to a better access to new markets, more simplified operations and a reduction in overall costs.

If small businesses, they are progressing slowly in the digital transformation, try to contain costs in the short term, those that are advancing in digitalization are preparing to be more flexible to the continuous changes in the market.

The key to this process is technology cloud, essential for responsiveness and flexibility. With the right suppliers, technologies and skills, small and medium-sized businesses can accelerate their transformation efforts to be better prepared. to face future changes.

While SMEs should give priority to an open discussion with employees on the needs of using the devices, on the other hand employers must take into account other fundamental functionalities of the devices, such as mobility, safety, reliability and connectivity, as well as form factor and design.

Hybrid work will continue to exist and it is therefore essential to offer maximum flexibility thanks to the devices, which should be light and compact, but at the same time powerful and safe.

Another aspect to consider is the update regulate devices to ensure employees take advantage of the latest technologies and SMEs to avoid any disparity between personal and workplace technology.

To offer an engagement strategy for future-oriented employees and remain attractive to new and existing talent, it is imperative that SMEs adopt a new method for purchasing and supplying IT equipmentwhich involves the workforce from the earliest stages.

For small businesses, the stakes are high e one of their most important assets is their staff: employees are the face and voice behind the company and their productivity is essential to make it grow. In today’s digital age, allow for employees to be able to choose which technology to use is one of the most important ways to retain talent.

A recent study by Gensler on the workplace revealed that 76% being able to choose which technology to use would have a positive impact on their performance, while 60% said it would likely affect their their job satisfaction.

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Flexibility and the ability to adapt indicate that a company is able to recognize and maximize opportunities. Since SMEs do not have the same resources as large companies, flexibility can be the determining factor to keep pace with a constantly evolving technological landscape and with growing consumer demand.

Transformation is a great way to keep up with the competition. In fact, research by McKinsey Agile Tribe shows that flexible organizations have a 70% chance of being in the first quadrant in terms of corporate health.one of the most important long-term performance indicators.

Today, technologies like AI have the major iimpact on the level of flexibility of SMEs, but not only. Collaboration tools to enable remote work, automation and analytics to manage customer and employee data are critical.

In particular, advanced data analytics can help managers discover pain points, improve efficiency, and identify areas to optimize.

The competitive advantages of outsourcing they can be numerous, but this strategy must be applied carefully. For example, in times of growth, companies may find that they need additional staff, but they cannot afford to hire more employees, this slows productivity and limits growth. In this scenario, it may be more beneficial for SMEs to outsource their activities.

It is, in fact, cheaper than the creating an internal team and is a great way to gain access to new talent and drive growth. The main benefit of outsourcing is that SMEs can focus on their top priority: to be competitive.

The core business is individuality, i.e. what it can offer more than its competitors. In a competitive landscape, it is important to remember that some activities should not be outsourced.

As a general rule, everything that gives an SME originality and value should remain within the company. Outsourcing should be assigned to time-saving and empowering back-office tasks companies to focus on what makes them different.

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