The communication operation of EA Sports around FIFA 23 is not over since several modes will be presented in the coming days while waiting for the release of the game on September 30th. Until then, EA has wasted no time in looking into the 2023/2024 season and EA Sports FC as a colossal deal with LaLiga, Spain’s major football league, has just been signed.
EA Sports FC to become title sponsor of LaLiga
Formalized just now through a press release, this agreement is based on the implementation of new experiences, unprecedented operations, but also a deeper investment on the part of EA Sport vis-à-vis live football in Spain. This multi-year agreement will start from the 2023-2024 season.
EA Sports will own all naming rights to all official LaLiga competition names as well as a complete redesign of LaLiga with EA SPORTS including all logos, graphics, fonts and other visual elements. LaLiga will benefit from a new in-game integration with broadcast highlights and joint commitments to support local initiatives. This partnership concerns the first and second divisions of LaLiga, but also LaLiga Promises, the annual youth tournament of the league as well as the eLaLiga. David Jackson, Vice President of Brand EA SPORTS FC said:
“EA SPORTS FC is committed to delivering the most authentic and immersive experiences in world football. Our innovative new partnership with LaLiga elevates this ambition even further and reinforces the position of both organizations to be at the center of football culture. The scope and scale of this partnership is deeply exciting, as is the opportunity to deliver incredible fan experiences through in-game innovation, interactive entertainment, and grassroots initiatives. »
Javier Tebas, the president of LaLiga, added for his part:
“EA SPORTS represents the pinnacle of interactive football experiences while LaLiga is at the forefront of competitive football through unparalleled fan experiences,” said Javier Tebas, President of LaLiga. “We have been strategic partners with EA SPORTS for years, and this agreement is a commitment we make to football fans to deliver an unprecedented level of innovation, a fusion between the virtual and real worlds of football” .
Óscar Mayo, General Manager of LaLiga and Nick Wlodyka, SVP & GM of EA SPORTS FC also gave their very enthusiastic declarations, but it remains to be seen what this will really bring to the football license of EA Sports, to the players, but also to Spanish football since this partnership is supposed to bring a lot at this level from next year.