Electronic Arts has “incredible ambitions” for Battlefield and its future

Currently, the future of the Battlefield saga remains relatively unclear despite the launch of Season 2 of Battlefield 2042 some time ago as well as the announcement of Season 3 for the end of the year. DICE and EA have still unveiled their plans a little more with the creation of a studio dedicated to solo and new multiplayer experiences and the boss of Electronic Arts is back today with new statements.

The Battlefield saga is not dead and Andrew Wilson still has big ambitions with it

It was during a conference organized by the investment bank Goldman Sachs that the CEO of EA, Andrew Wilson, spoke about the future of the group and in particular the Battlefield license which is far one of the five most important franchises for Electronic Arts. Stephen Totilo, the reporter working for Axios, relayed Wilson’s comments, but they are also available on the SeekingAlpha website.

He speaks in a rather positive way about the future of the franchise and its long-term potential, in particular thanks to the overhaul of the teams and their motivation. The complicated context surrounding Xbox’s takeover of Activision Blizzard and the Call of Duty situation at the heart of this story are also cited as positive factors from EA’s perspective. The group thinks it can compete with Activision’s FPS with dignity, especially if the latter were to become an Xbox exclusive.

Anyway, we will first have to wait for concrete results and proposals from Electronic Arts for the current Battlefield 2042 which is still struggling to recover.

“I don’t think we delivered the last two iterations the way we should have. There’s a lot of work to be done in this area. But deep down, it’s amazing IP. And what we’ve seen in the entertainment world is that extraordinary intellectual property is resilient. And we’ve seen movies, you know, not live up to franchise expectations, Star Wars could be such a franchise, and then you can see what happens when you get the right creative team involved, how they can completely reinvent and grow a franchise. And I think we have an amazing creative team involved in Battlefield now. We have incredible ambitions to own the FPS market, especially when it comes to creation, and in a world where there are questions about the future of Call of Duty and what platforms it might be on. Whether or not, being agnostic and completely cross-platform with Battlefield, I think that’s a huge opportunity.”

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