Ferrari will keep the Purosangue SUV a super exclusive model

The Prancing Horse brand has recently outlined the business plan which will be applied over the next eight years, waiting to become fully carbon neutral by 2030, also defining the role of the new Purosangue SUV. Despite the high expectations, Ferrari’s SUV will not play a major role in terms of sales for the manufacturer, unlike what other brands recorded. It is in fact expected that Purosangue will represent only 20% of Ferrari’s sales during its life cyclea tiny percentage compared to other super SUVs.

For example, in 2021, Lamborghini sold 8,405 vehicles of which 5,021 Lamborghini Urus. During the same period, Porsche delivered 70,025 cars, including 42,015 Cayenne. Ferrari showed Thoroughbred to customers last week and, according to Galliera, “the reaction was overwhelming”; most of Ferrari’s most loyal customers want to add the latest model to their collection. Yet, despite this aspect, Ferrari has made it clear that it will not follow the same strategy as Porsche with the Cayenne effect.

This leads us to believe that the Purosangue will be a truly developed car to be driven “not by everyone”, not an exercise to increase profits. Research reported on CarBuzz suggests that Ferrari currently makes between 80,000 and 100,000 euros in net profit per car sold; this is a nice increase compared to 2018, when the profit was around 70 thousand euros per car sold. In 2021, Ferrari sold 11,155 vehicles, easily surpassing Lamborghini, but without having an SUV in the range.

Ferrari has no financial problems and it is in the Italian manufacturer’s interest to keep their exclusive cars; it is a completely different business model than the Cayenne, which was built to save Porsche from possible bankruptcy. As we know, from previous rumors, Purosangue will arrive in September and the waiting lists are already very long.

Leave a Comment