For this reason Facebook says goodbye to its speed dating service

  • Users will have until the closing date to download their data before January 20, when user accounts will be deleted.

  • The Sparked project was in beta for nine months and functioned as a separate service from Facebook and Facebook Dating.

  • This dating service joins the list of discarded NPE projects, like the Pinterest-style Facebook app.

The Facebook New Product Experimentation (NPE) Team has decided not to continue with Sparked, the video speed dating service implemented by Mark Zuckerberg’s social network, which will close this January 20.

Sparked’s departure is due to the fact that it did not pass the test phase, for which the managers indicated to their users who will have until January 20 to download their data or they will be deleted.

Social networks constantly launch services on a trial basis to assess their acceptance, but often this is done in a limited way before some of their users. These limited launches are to test the performance of these new services in certain regions or a specific age group, and see if they have any hook among consumers.

How Sparked worked

The Sparked project was in beta for nine months and functioned as a separate service from Facebook and Facebook Dating.

Although it was another service outside of the most famous social network in the world, users needed an account on said digital platform to be able to enter. The experiment was a mix of Chatroulette and a dating app, allowing people from a certain area or demographic to chat and interact with a random person for four minutes, and, if they both wanted to spend more time together, they could schedule a second one. 10-minute date or exchange contact details, otherwise the app would move on to the next person.

Likewise, the team of this social network explained that unlike Facebook Dating or Facebook Couples, the service did not have public profiles, messages or filters, since the only available tool was video.

“We started building Sparked in late 2020 to help people find love through an experience rooted in kindness. Since then, thanks to your contributions and regular comments, we have improved where we could, learned a lot and made connections between people, ”explained the social network in an email sent to the specialized media TechCrunch.

Specialists assure that this dating service joins the list of discarded NPE projects, such as the Pinterest-style Facebook application called Hobbi or a short video service very similar to TikTok called Lasso.

Facebook reported during the third quarter of 2021, approximately 1.93 billion daily active users (DAU). Overall, daily active users accounted for 66 percent of monthly active users.

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