Franke presents new brand identity / Reliable and inspiring

Franke Group

Aarburg

“Franke turns changes into opportunities for a better life.” The world’s leading provider of solutions for domestic kitchens, system catering and professional coffee preparation is presenting its future look and brand identity under this brand promise. Since September 13, 2022, Franke has been implementing its new appearance, including the website, with a new look.

“The only constant is change”. For Franke, the brand philosophy stands for intelligently finding new ways to face constant change – together with customers and partners. The company combines many years of engineering skill with modern technology and functional aesthetics as well as with integrated services and innovative solutions. In short: Franke turns change into opportunities for a better life.

Tradition meets bold spirit

In order to consistently pursue this brand purpose in all areas of the company, Franke developed a brand image that will be visible on all platforms, such as the updated website, and in all marketing communication from September 13th. The role of design is to express the newly developed brand positioning through visual identity.

True to the principle of “reliable and inspiring”, the future design will be dynamic, flexible and contemporary with clear colours, lines and symbols. The modernized Franke logo appears while retaining its origins in the activating color “Vibrant Red”, a further development of the existing brand color – for more precision and adaptability.

Particularly striking: The flexible layout with the new dynamic font “Antarctica” breaks the boundaries of the formats and thus conveys the message of constant change particularly clearly. Likewise, it allows for different combinations of design elements that can be subtle or bold, precise or dynamic, elegant or emotional; depending on which communication channel it is.

The new website: Franke Touchpoint brought to life

After more than six months of development, one of the most important Franke channels, the corporate website franke.com, will appear in a new design, thereby supporting the brand positioning. Thanks to responsive design, the clear and legible display is optimized on different end devices. In addition, an improved user experience should be achieved through a clear information architecture and attractive content. On the redesigned website, users will find all information about the Franke Group and the three divisions as well as all the necessary documents and information on products and services.

“For the Franke Group, the new branding is more than just an adapted brand image: We see change as an opportunity to create something new and constantly improve. We have sharpened our brand positioning and are open to change. We courageously cross borders and drive innovation so that we are always one step ahead. Every day we strive for the best possible ideas and solutions in order to meet the different needs of our customers over the course of time. We are now expressing this with the new design,” shows the CEO of the Franke Group, Patrik Wohlhauser, is enthusiastic.

Franke belongs to the Artemis Group and is a leading global manufacturer and supplier of solutions and equipment for domestic kitchens as well as for professional system catering and coffee preparation. The company has a global presence and employs over 8,000 people in 37 countries. Net sales in the 2021 financial year were approximately CHF 2.56 billion. Learn more at www.franke.com.

Press contact:

Gabriele Hepp, Head of Communications Franke Group
Direct +41 62 787 3358
Mobile +41 79 108 32 25
[email protected]

Original content from: Franke Group, transmitted by news aktuell

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