13.10.2021 – 08:00
news aktuell GmbH
Sports freaks love the Red Bull YouTube channel (10.2 million subscribers), music fans love Rammstein Official (5.8 million subscribers) and gamers love YouTuber Paluten (4.28 million subscribers). The dpa subsidiary news aktuell and Faktenkontor have evaluated which German YouTube channels are most successful in selected subject areas. The analysis is based on 2,800 German-language channels. The study is based on the YouTuber relevance index from Faktenkontor.
The channel from BILD is the most popular in the News & Politics category. Meanwhile, beauty and fashion fans prefer to watch Dagi Bee’s videos. The Voice Kids channel made it to first place in the Film & Entertainment category. The Freshtorge channel is the first point of contact for all comedy fans. Things Explained – In short, it convinces most people who are hungry for knowledge and education.
To evaluate the most successful YouTube channels in Germany, Faktenkontor has developed the YouTuber relevance index. The index includes over 2,800 German-language channels from a wide variety of topics. The investigation method takes into account, among other things, the number of videos posted, the number of subscribers and total views as well as the percentage increase in views overall and per video in the last 30 days. The time of data collection was August 2021.
Germany’s most successful YouTube channels by topic:
Automobile: JP Performance (2.14 million subscribers)
Beauty & Fashion: Dagi Bee (3,98 Mio. Abonnenten)
Comedy: Freshtorge (3.52 million subscribers)
Film & Entertainment: The Voice Kids (6.73 million subscribers)
Gaming: Paluten (4.28 million subscribers)
People & Blogs: Felix von der Laden (3.21 million subscribers)
Music: Rammstein Official (5.8 million subscribers)
News & Politics: BILD (898,000 subscribers)
Sport: Red Bull (10.2 million subscribers)
Technology: SemperVideo (314,000 subscribers)
Animals & Pets: oschu1000 (381,000 subscribers)
Science & Education: Things Explained – In Brief (1.49M subscribers)
About news aktuell
As a wholly owned subsidiary of dpa, news aktuell provides companies, institutions and associations with effective access to the media and consumers and supports them in telling their stories easily and successfully. Using the digital tools ots and zimpel, PR content is available in all media formats such as classic print titles, high-click online portals or social networks. In addition, news aktuell publishes all of its customers’ PR content on www.presseportal.de, one of the PR portals with the greatest reach in Germany. In this way, all relevant target groups are reached worldwide, from editors to specialist blogs, digital influencers and interested private individuals. news aktuell has been on the market since 1989 and employs over 135 people. The company headquarters are in Hamburg. Further locations are in Berlin, Frankfurt and Munich.
Original content from: news aktuell GmbH, transmitted by news aktuell