"good for everyone.": At ALDI, the good life remains affordable


Essen, Mülheim an der Ruhr (ots)

Climate change, the corona pandemic, the Ukraine war, inflation: people in Germany are facing major challenges. ALDI Nord and ALDI SÜD are all the more at your side right now. For over 100 years, people have been able to shop at ALDI and trust that they are always getting high quality at the best possible price. The discounters are now reaffirming this promise with their new claim “Good for everyone”.

“As the inventor of the discount principle, ALDI stands for good quality at the best possible price. Today more than ever, we are making sustainable shopping and a good life affordable for everyone,” says Erik Döbele, Managing Director National Buying & Services at ALDI SOUTH. Gianfranco Brunetti, Managing Director Marketing & Communications at ALDI Nord, adds: “We see ourselves as a reliable basic supplier: Right now, our customers shouldn’t have to choose between quality and price. Even in difficult times, they should be able to rely entirely on ALDI leaving.”

At ALDI, customers don’t have to choose between quality and price

Good is diverse and something different for everyone. For some it is fresh, crunchy fruit, for others it is a piece of Moser Roth chocolate, a vegetarian product from ALDI’s “Mein Veggie Tag” brand, or a steak from husbandry type 3 or 4. ALDI offers a diverse range: fresh and regional Groceries, meat from higher husbandry systems, organic products, cheap and high-quality ALDI brands, which are regularly recognized by Stiftung Warentest and Ökotest. There are also promotional and seasonal items that are tailored to the needs of customers. “Good for all” stands for all of this. “All” includes all partners in addition to customers, from producers and suppliers to store employees.

ALDI customers will encounter the new claim from September 24th in all ALDI North and ALDI SOUTH branches, online, in leaflets, on television as an advertising spot, in digital and print media, on the radio, on advertising posters and on social media.

You are welcome to watch the spot YouTube look at.

Campaign Sites:

Press contact:

ALDI Nord group of companies: Serra Schlesinger, [email protected]
ALDI SÜD group of companies: Franziska Weber, [email protected]

Original content from: ALDI, transmitted by news aktuell

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