Google draws a line under laptops, goodbye Pixelbook

Today, when we talk about Google’s hardware, it’s often to talk about its Pixel smartphones, sometimes forgetting that the firm is also present on the laptop market. Indeed, in addition to providing the Chrome OS operating system to electronics manufacturers, Google also offers the Pixelbook line of laptops.

The first Pixelbook was launched, as a premium product, in 2017. And rumors swirled about a new model being considered by the firm.

But unfortunately, according to an article published by The Verge, which cites sources familiar with the matter, Google’s plans have changed. According to our colleagues, Google would have canceled the next Pixelbook, while its release would have been planned for the beginning of 2023.

And that’s not all. The Mountain View company has also decided to transfer the members of the team dedicated to this product to other projects within the company. In essence, Google would not only have decided to cancel the next Pixelbook, it would have abandoned this range altogether.

The Mountain View company has not really confirmed this information. But here’s what a representative of it said, as quoted by The Verge:

“Google does not share future product plans or personnel information; however, we are committed to creating and supporting a portfolio of innovative and useful Google products for our users. For our people, in a time of shifting priorities, we are working to transition team members between devices and services. »

What happened ?

A few months ago, in an interview, the head of hardware at Google, Rick Osterloh, assured that the company would launch new Pixelbooks in the future. However, in the meantime, due to the macroeconomic context, changes have taken place within the firm.

Like many other groups, Google must optimize its resources and focus on priority projects. The firm’s CEO, Sundar Pichai, reportedly told employees in a memo (which leaked in July) that it will slow the pace of hiring for the rest of the year.

He also reportedly said that Google needs to be “enterprising, working with greater urgency, sharper focus, and more hunger.” […] “.

“In some cases, that means consolidating where investments overlap and streamlining processes. In other cases, it means pausing development and redeploying resources to higher priority areas. Making the business more efficient depends on all of us – we’ll be creating more ways for all of you to engage and share ideas to help, so stay tuned”he would also have written in this note.

And obviously, the development of a new Pixelbook was one of the non-priority projects that were sacrificed. The Pixelbook was positioned as a premium product. And this one was often seen as a way for Google to show that its Chrome OS is suitable for this segment, while this one is mostly popular on affordable machines.

Moreover, recently, Google launched a new version of Chrome OS intended for old computers (and therefore with limited performance).

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