How to Advertise on LinkedIn | sponsored posts

To reach more people with your publication, it is important to know how to advertise on LinkedIn, turning your organic post into a sponsored post, increasing engagement and dissemination of your content. However, some preparations are necessary.

Check out the step-by-step guide below to turn your business post into an ad to reach as many people as possible.

How to advertise on LinkedIn

The first step is to have your company registered on LinkedIn and become a content administrator, only with this position is it possible to make any type of advertisement on LinkedIn and generate leads for your content. If you don’t have this role, you need to ask an administrator to give you the role.

Also, it’s important to keep in mind what you want to achieve with the ad: engagement, website visits, or increasing brand visibility. When choosing which post to invest in, it is a good idea to invest in one that already has an interesting organic return, increasing the chances of success.

After choosing the post, check below how to turn it into sponsored content.

  1. Access your company’s page and navigate to the page’s publications;
  2. Click on “Sponsor” to open the campaign manager;
  3. Select the “Objective” and “Audience”;

    Define the audience you want to reach and the location of the publication to make the announcement (Screenshot: Rodrigo Folter)

  4. Below, also select the “Locale”, language and other information about sectors and positions;
  5. Go down the page and inform the amount to be invested, as well as the beginning and end of the ad;
  6. Check the predicted results on the side and click “Sponsor” to finish.}

    Set the ad budget and duration period before finalizing (Screenshot: Rodrigo Folter)

After that, just enter the card data and keep an eye on the metrics provided by the platform to follow the promotion of the post.

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