A total of 14,000 attendees will be present at EXMA Fearless Minds, the most important marketing event in Ibero-America. The meeting will have Tony Robbins, businessman and coach of great personalities; Ricardo Salinas Pliego, Chairman of Grupo Salinas and Humberto Herrera, businessman and personal brand benchmark.
During his presentation, Humberto Herrera will talk about his experience helping different personalities to build their personal brand and overcome fears, achieving credibility and a correct positioning.
“The world is full of poor geniuses, women and men with great talents and abilities who have not had opportunities and have not known how to sell themselves. I am excited to be able to share a methodology so that they can achieve it and increase their self-esteem in the process.”
In an interview for this medium, Humberto Herrera highlighted the importance of building a differentiation strategy in the digital age, since the oversaturation of content presents a challenge for anyone who wants to stand out in an industry.
“Few things are as valuable today as the attention of the audience. Most of the entrepreneurs do not know how to penetrate within that noise and end up adding value to their clients in order to generate higher sales in their businesses”, added Herrera.
According to the Digital Annual Report 2022, carried out by Hootsuite and the We Are Social agency, the number of users on social networks is equivalent to more than 58 percent of the world population, a figure that, according to Humberto Herrera, represents a great opportunity for the growth of a personal or corporate brand.
“I am excited to be part of this important meeting, sharing and learning from characters like Tony Robbins, Ricardo Salinas, Fernando Anzures and Oso Trava. For several decades, various event organizers tried unsuccessfully to bring Tony Robbins to Mexico, and it seems to me a great achievement that Fernando Anzures and his partners have achieved it. The logistics and complexity of the event is enormous”, commented Humberto Herrera.
EXMA was created by Fernando Anzures, who for 18 years served as a senior executive in corporations such as Coca Cola, Philip Morris and Red Bull. EXMA has become the largest and most important marketing platform in Latin America.
EXMA “Fearless Minds” 2022 will take place on September 21 and 22, 2022, at the Mexico City Arena and will be headlined by Tony Robbins, who is performing for the first time in Mexico. The event will feature more than 20 speakers, including Arturo Elías Ayub, Rodrigo Herrera, Oso Trava, Moris Dieck, Erika de la Vega, Ana Pazos, and other personalities who have contributed to developing talent, both from entrepreneurs and from big businesses.
This year’s edition will seek to set a Guinness record and become the largest marketing class in the world in a massive event together with all attendees. Previously EXMA LATAM, it had already broken a record by making the longest marketing live stream in the world, with a duration of 48 hours and 45 minutes.