- Blue and Yellow Ikea Bags: That’s the difference
- Not only one nice gesture: That’s behind the yellow bag
- Ikea Marketing: This tricks you should know
They are almost as well known as the store itself: the classic ones colored Ikea bags. On the streets, however, you usually only see them blue version of the big bag. They are also available in yellow. But what is the difference between the bags?
Ikea bags: That’s why you can only buy the blue bags
“Other than the yellow one – the one purely internal service product is – the blue version can be bought,” explains a spokeswoman for the furniture store to the portal myhomebook. “The yellow Ikea bag was invented back in the late 1980s. Since then, it has been helping our customers to transport purchases in the furniture store. So it is a service product and in order for us to be able to offer this service to all our customers, it should always available be and stay in the house.”
After shopping, customers are asked to put the yellow bags in the large ones Baskets in the checkout area to be laid so that they can be placed again at the entrance area for new guests. “Our employees remind visitors that the yellow bag has to stay, but the blue variant is available for the way home,” emphasizes the spokeswoman. So it is not wantedto pick up the yellow Ikea bag.
The well-known bags – whether yellow or blue – have been around for a long time. “fracta – that’s the name of the blue bag – was developed shortly after the yellow bag and has since moved into many households,” reveals the spokeswoman.
This sales psychology is behind the Ikea bags
But behind the yellow bags there is something more than one selfless transport help for customers. An insider reveals in the ZDF documentary “Ikea: The Insiders” that it is no coincidence that there are Ikea branches on every corner Boxes full of tote bags stand. According to the documentary, more than 50 displays with the yellow bags can be found in an Ikea store. This should ensure that you take a bag with you on the shopping tour.
See it now on Amazon: Black Shopping Bag
The bags are “not just a nice gesture, it really is one money printing machine“. Because on average, a guest who walks through the store with a bag, 20 euros more in store than without a bag.
The former sales manager goes on to explain: “When I, as a customer, yellow bag in hand I have a very strong need to fill this bag with life.” The furniture giant is using a proven method sales psychology strategy: Empty bags instinctively want to be filled. “What’s more, all the things that are in this bag I very close to my body wear, in my head already belong to me and I I’ll buy them at checkout too“, the Ikea insider explains the trick.
“The yellow bag means hard cash for Ikea”
the size the bags is also no coincidence. Because even if there are already many products in the bag, you can still see them pretty empty the end. “There’s still a bit of room and air up there,” says the former Ikea employee. The structure of the bag is specially designed in such a way that the bag only unfolds its true size when the bottom “folds open”. The products disappear almost in the huge bag, which means that customers continue to feel the need to to fill bag. Because that way you have the feeling that you haven’t bought that much yet.
According to ZDF, on a good Saturday, up to 20,000 people an Ikea store. If only every fourth person grabs a yellow bag and spends an average of 20 euros more as a result, that means one Plus of 100,000 euros for an Ikea location. Ikea has 54 branches in Germany. The yellow bag could increase all Ikea sales on just one busy Saturday by about 5.4 million euros be increased. “This yellow bag means hard cash for Ikea,” the insider said. There is a lot more behind the different colored bags than you would think at first glance.
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