In addition to games! 5 Things NVIDIA Does That You Didn’t Know

when we talk about NVIDIA you may soon remember the famous and powerful GPUs that gamers love so much. Yes, dedicated graphics cards for gaming is one of Nvidia’s flagships, but the company goes far beyond that. Since launching its first GPU for professional use in 2003, the company has been a pioneer in several other segments, using the artificial intelligence (AI).

Today, the AI it is present everywhere, from your cell phone and smart TV or even in the public transport system you use. To better understand where Nvidia has been operating in the technological world, O Net Workshop interviewed Marcio Aguiardirector of development for the Enterprise area of ​​Latin America, who introduced us to a range of things that Nvidia does that you (probably) didn’t know.

Fraud-free online shopping

You’ve definitely made an internet purchase using your credit card, especially during the covid-19 pandemic. Numbers reveal that thousands of banking transactions happen every day and among them we have hundreds of frauds. Concerned about this, American Express, which handles more than eight billion transactions a year, adopted a GPU system developed by Nvidia to combat fraud detection.

NVIDIA TensorRT and NVIDIA Triton Inference Server platforms promise to prevent fraud at least 50 times more efficiently (Credit: StockSnap; Via: Pixabay)

through the platform NVIDIA TensorRT that runs from NVIDIA Triton Inference Server, American Express is able to track transactions in real time to detect potential fraud more accurately. In practice, this Nvidia system is at least 50x more efficient than a CPU-based setup.

So every time you make a purchase on the internet using your credit card, remember the importance of systems like this one from Nvidia to ensure that the transaction is carried out in the safest way possible, without giving loopholes to fraudsters.

recommendation systems

When making an online purchase, you must have also seen a section that recommends products under the inscription. “Other customers bought this too”. This even happens on Netflix, which shows other productions with the words “You might like it too”.

In both cases, an integrated GPU with artificial intelligence is able to analyze what other users have purchased, accessed or watched based on the product or page you used, to recommend new options and, logically, to make you buy more or stay connected on the website. platform.

On the Mercado Livre page we can find offers that the system recommends with the sections Who saw this product also purchased or Who bought this product also purchased.  (Credit: Free Market / Reproduction)
On the Mercado Livre page we find offers that the system recommends with the sections “Whoever saw this product also bought it” or “Whoever bought this product also bought it”. (Credit: Free Market/Reproduction)

THE NVIDIA Merlin is an end-to-end recommender system framework that can be used for this purpose. Quickly and concisely, the platform can recommend a product that fulfills a user need. The result is so positive that, in the case of the main commercial platforms, recommendations represent up to 30% of all store revenue.

Call center companies also have systems built on artificial intelligence, both in incoming calls, when you call the provider and talk to the robot, as well as in active calls in which the robots call you.  (Credit: Oficina da Net)
Call center companies also have systems built on artificial intelligence, both in incoming calls, when you call the provider and talk to the robot, as well as in active calls in which the robots call you. (Credit: Oficina da Net)

At some point in your life you needed to call a service provider and came across a robot giving you options of what to do to solve your problem. Or you must have already received a telemarketing call and realized that whoever called you was a robot, since right after saying hello, the call is ended if you don’t answer.

In both situations, techniques developed from artificial intelligence were also used. Not only Nvidia, but other companies in the field have used the structure Conversational AI which basically allows humans to interact naturally with devices, machines and computers using audio and offered this platform to call center companies.

This system is present in several systems around us, even in your Google Assistant, Crab or alexa. You ask if it’s going to rain, the AI ​​understands and gives you the answer instantly. In the case of telemarketing companies, you’ll agree that it’s a pain to get numerous calls from strange numbers all day long, but for companies in the industry that need to achieve goals by the number of customers they serve, intelligent systems like this have been a hand in the wheel..

Video conference transcripts

The covid-19 pandemic has opened our minds to several new situations. Video conference meetings are one of them and it is no wonder that many cloud meeting platforms have emerged since then. Through them you can talk to people from anywhere in the world, even those who speak another language.

Through Conversational AI and gives NVIDIA Rivaan SDK developed by Nvidia to facilitate learning these tasks, video conferencing applications can translate and transcribe subtitles into a given language automatically and instantly. In practice, it is no longer necessary to be fluent in a language to participate in an online meeting with people from other parts of the world.

Videoconferencing platforms are already able to capture what a person is saying, translate it into a particular language and transcribe it through subtitles for the other participants;  All this in a matter of a few seconds.  (Credit: NVIDIA/Reproduction)
Videoconferencing platforms are already able to capture what a person is saying, translate it into a particular language and transcribe it through subtitles for the other participants; All this in a matter of a few seconds. (Credit: NVIDIA/Reproduction)

Since November of last year, companies like Microsoft have been sticking to systems like this to offer a more personalized user experience.

smart cities

Even the transportation systems we use today can benefit from artificial intelligence, which includes airports, train platforms, subway stations, bus terminals, and so on.

through the platform metropolis, Nvidia offers society a system that allows you to intelligently control the traffic on a street, monitor which vehicles pass in a certain place and even ensure that people follow the law.

Nvidia's Metropolis platform offers systems for smart cities, from image monitoring to actions that artificial intelligence can take in a specific situation (Credit: Nvidia/Reproduction)
Nvidia’s Metropolis platform offers systems for smart cities, from image monitoring to actions that artificial intelligence can take in a specific situation (Credit: Nvidia/Reproduction)

Through cameras, the system can easily detect which vehicle has passed a location beyond the permitted speed, follow the routes that a particular vehicle takes, and so on. This platform can even be used in hospitals to track the status of a patient, monitoring heart rate, body temperature and other applications.

Do you have an idea that can revolutionize the market?

We’ve listed five things Nvidia does here that you probably didn’t know, but there are many more applications out there. Assuming that artificial intelligence can be used in almost anything, using Nvidia systems can help you develop some genius application that you hope to revolutionize the market.

If this is your case, go to the website developer.nvidia.com to receive proper support for your project.

Did you already know that NVIDIA is behind all these inventions? Which one is most useful to you?

Source: Nvidia (1, 2, 3, 4 and 5)

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