New social network, which has been very popular in recent months, BeReal is gradually falling into disuse. End of fashion, tired users, little use: can the social network survive?
For a few months, at random times, one notification in particular caught the attention of many people: “time to BeReal”. From then on, app users only had two minutes to take two photos: a selfie and a face shot. The photos were then published immediately, without editing. They were sometimes ugly, often blurred. That was exactly the intended goal.
Described as an “anti-Instagram” thanks to its concept of immediacy, BeReal was a hit in the spring of 2022. Downloaded several million times and become a source of memes of all kinds, BeReal was the social network phenomenon of the year – to the point where TikTok launched the September 15 TikTok Now, its app clone. However, BeReal is already losing some of its users.
“It doesn’t add much”
At first, Clémence was rather seduced by the idea of BeReal. ” I thought it was nice to put authenticity back into an app “, she explains. ” It has a super nice and sincere side, which I loved at first “. Same story with Nino, for whom the app can be fun: “ In the evening, where suddenly you can see several people take out their phones at once and go to the app to do their BeReal for the day on time. »
Both started using BeReal in the spring of 2022, when the app was at the heart of a small media phenomenon, and many observers already imagined it to be a huge success. Above all, BeReal had become a continuous source of memes. ” I was curious to understand how it worked and what people liked says Nino. But, in the end, after a few months of use, it’s a disappointment: the app ” is not very interesting. »
What made BeReal so successful is also its biggest problem: there’s only one thing you can do about it. ” Posting the same photo every day from his office, it’s a bit repetitive “, says Raphaël, registered on the app since the summer of 2021. Despite the fact that the photos are not taken daily at the same time, in the end, many photos look alike, and that’s what ended up bore users. Finally, ” it’s funny two seconds, but it does not add much concludes Clemence.
Just one more app
This is the other major problem of BeReal: we don’t do anything except BeReals, only once a day. Unlike Instagram, where the amount of content is endless between posts, storiesthem reals and the lives, on BeReal, once your photo has been published, and you have looked at those of your friends, there is nothing more to do. ” The lack of evolution of the app does not help “, slice Nino. “ I think our group of friends lasted 2 or 3 months on it, and then it was over adds Raphael.
Not to mention the fact that it regularly happens that you cannot publish: from the moment users receive the notification from BeReal, they only have 2 minutes to publish their photos. An extremely short period of time, which makes it easy to miss the boat. Thus, Clémence posted “ hyper irregularly, only once or twice a week with weeks without “. Since you only have to log in once a day, ” you can quickly forget it, unlike other social networks where there is activity all the time “. Among all the other apps already installed on users’ phones, BeReal does not stand out, in the end, enough.
Today, who is left on the app? ” I didn’t have many friends on it, but no one uses it anymore”indicates Clémence, categorical. “A colleague wanted to get into it recently, but she quickly gave up when she saw that she only had her ex and me as a friend proposal “. Others are less pessimistic: there are always people on it, even if the hype has passed “, explains Nino. Above all, there is a gap between the generations: the millennials are gone, but the app continues to appeal to Gen Z.” Now it’s a network of young people, the older ones are gone “, observes Raphaël, whose only friends still active on the platform are his sister and his cousin.
But even if some users remain, maybe BeReal will survive? Without a plan to renew itself, without any real utility, and with competition from TikTok, nothing is less certain. ” I don’t want to stop, because it doesn’t take me much time during the day, and it can lead to funny situations “says Nino. ” I think that if I stop, it will be because finally, I will be bored, and I will not do it one day, then two, then three, and finally not at all. »