Know the myths and truths about LinkedIn

Trome Editorial

LinkedIn has now become one of the most popular and used social networks in the professional field, thanks to the wide variety of tools it provides to professionals and companies that are looking for a suitable position on digital platforms.

About 40% of users access this network every day generating 2 million posts, articles and videos. Today, there are approximately 830 million users and more than 58 million registered businesses.

Today, there are approximately 830 million users and more than 58 million registered businesses. (Photo: Diffusion)

LinkedIn: Myths and truths

However, many people do not know much about this network, how to use it and what it is really for, for this reason, with the help of the CEO of MS Smart Prospecting, MarĂ­a Suquilanda, the only LinkedIn specialist agency created by a woman in the country, presents five myths and truths about LinkedIn:

  • Just creating the LinkedIn profile is enough: Myth! Having an incomplete and dead profile on this network is equivalent to not existing on LinkedIn. If they decide to create an account for you, it is important to advise you correctly on its proper use, how to position the profile and how to take advantage of the tools.
  • LinkedIn is a network full of opportunities and tools: TRUE! In addition to helping you find job opportunities, LinkedIn is useful for searching for new talent, finding potential clients, as well as partners or alliances, consolidating companies as benchmarks in their field, finding content of professional interest, networking, offering your own content, among others. other things.
  • LinkedIn is only useful with the Premium version: Myth! You do not need to have a Premium account to generate content, connect with professionals, look for work or recruit new talent. It is only necessary to learn to use the network and take advantage of it.
  • Sharing frequent content will help to expand the network of contacts: TRUE! Being frequent on this network is essential, share content frequently, comment or even publish your own content, it will help you to be more visible and generate more contacts and/or followers.
  • Any profile picture can be placed: Myth! LinkedIn is an online personal branding tool, how they see us they will treat us, it is important to invest in a good profile picture that helps you connect, transmit professionalism and authority. If you use an informal photo, they will see you as not very serious.

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