Koch Media changes its name to Plaion

German media group founded in 1994, Koch Media is taking a new step in its evolution and today informs us of a name change.

A new name, for a new life!

Indeed, Koch Media GmbH has just announced that all of the firm’s companies worldwide are now renamed Plaion. A new name that goes hand in hand with a complete overhaul of the company’s brand image. Thus, Klemens Kundratitz, the co-founder and CEO of Plaion wanted to comment on all these changes:

Over the past 28 years, we have built a strong business in which we have partnered with many key players in the industry. By joining the Embracer group in 2018, our growth has accelerated and we continue to diversify. In order to reflect the evolution of our company, in terms of content, but also of geographical location as we expand throughout the world, we have chosen this new name so that it perfectly embodies who we are and the path we have taken. undertaken.

Who says name change, also says new logo. This represents the famous interactive “Play” button also highlighting the letter “P”, obviously illustrating the brand’s initial. We can also see a ribbon which, according to the leaders, is the symbol of connection and bond that the company maintains as Plaion, a leader in the digital entertainment ecosystem:

Our new name allows us to leverage our rich history as a publishing partner, but also our remarkable and ever-growing international network of development studios and creative people. All this in order to continue to offer a high quality service to our partners, to highlight our ambition as a global player in the entertainment industry, but also to reinvent ourselves. Our wish is to be able to inspire our teams and partners, in order to enable them to reach their full potential.

As a reminder, Plaion is publishing the long-awaited reboot of Saints Row which will land on August 23 on PC, PS4, PS5, Xbox One and Xbox Series X|S. This adventure will be playable in single-player and two-player co-op, and features four characters who will do whatever it takes to expand their empire against opposing factions.

Leave a Comment