Large crowds of visitors and a good atmosphere at the 11th Dasfutterhaus in-house exhibition

THE FUTTERHAUS franchise GmbH & Co. KG


5,600 m² of exhibition space, 86 exhibitors and many opportunities for personal exchange between exhibitors, franchise partners, market managers and central employees made the DAS FUTTERHAUS in-house exhibition 2022 a complete success.

“After two years with digital formats, there was a great desire to finally meet again in person, make new contacts and experience product worlds live,” says Andreas Schulz, Managing Director of DAS FUTTERHAUS, about the feedback from franchise partners and employees from the stores about the event on the Elbe.

The high number of visitors showed the great interest in the exclusive trade fair. People came from all over Germany and neighboring Austria. “Above all, I want to meet people I haven’t seen for a long time and take the time to see the various exhibitors. I’ve worked out a route in the hall plan that I’m going to follow,” reported franchise partner Alexandra Assmus, who went out with her three Havanese Sonthofen in the Allgäu had traveled to Hamburg. Among the 86 exhibitors in the historic Shed 52 in the Port of Hamburg were many long-standing core suppliers such as Trixie, Interquell, Hunter and Animonda. In addition to exclusive trade fair conditions for the DAS FUTTERHAUS markets, the aim this year was to set new impulses and to present new products and further developments.

Edgar & Cooper were there for the first time with natural dog and cat food as well as snacks from sustainable production, the company Petco from Austria with the strong brands DOG’S LOVE, CAT’S LOVE and WOW and also the dog food manufacturer Irish Pure, which sells its products to Produced 100 percent in Ireland in licensed family operations. “The family atmosphere suits us perfectly. Not only here at the fair, but also in the many DAS FUTTERHAUS markets where we are welcome,” says Irish Pure Managing Director Danny Neumann. “We feel at home and are very satisfied with our first DAS FUTTERHAUS in-house exhibition.”

The large DAS FUTTERHAUS stand this year provided, among other things, an insight into the further development of the shop design. Smart solutions for the unpackaged concept of the feeding bar could be found here as well as modules with a warm wood look for the modern design of special placements and the newly designed checkout counter in two variants. “Our further developments simplify the work processes for our employees in the store. In addition, we would like to use design elements to visually underline our positioning as a specialist retailer for the customer,” says Andreas Schulz. All modules are designed in such a way that they can be individually integrated into existing markets.

There was also something new to discover in the area of ​​own brands. After the relaunch, the successful WILDKIND brand presented itself in a new look, with a clear message and a high recognition value. The revision of the activa CLASSIC own-brand chews and new products in the range of drinking pleasure from the “Zum Verwöhnen” brand, especially for cats, also aroused interest among visitors to the fair.

After the trade fair day, DAS FUTTERHAUS invited to a social trade fair meeting in Shed 52. “This year, our trade fair took place parallel to the Hamburg Port Birthday. With the trade fair location on the banks of the Elbe, we had the perfect backdrop for relaxed discussions and important personal exchanges.” , said Andreas Schulz at the sociable end of the evening.

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Press contact:

Happy to answer questions:
THE FUTTERHAUS franchise GmbH & Co. KG
Nadine Giese-Schulz, Ricarda Gurne
Phone: 04121-4397-750 / -755
Email: [email protected]

Original content from: DAS FUTTERHAUS-Franchise GmbH & Co. KG, transmitted by news aktuell

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