Future products from British manufacturer Nothing, which assembles connected devices, should come with Qualcomm’s Snapdragon components. The partnership between the companies was presented this Wednesday (13).
Nothing also announced that it has collected US$ 50 million (R$ 275.5 million) in Series A investments. The resources will be used in research and development to prepare the company’s entry into new product categories. Among Nothing’s first investors are Tony Fadell (inventor of the iPod), Kevin Lin (co-founder of Twitch), Steve Huffman (CEO of Reddit) and Casey Neistat (youtuber).
The first device in the brand’s line of connected items is the TWS Ear (1), a 4.7gram wireless headset made with a transparent material that makes the internal components visible: launched in August 2021, it costs US$ 99 ( R$545.50) and sold more than 100,000 units in two months. With a differentiated design (considered unnoticeable by the company), the headphones have active noise cancellation and its battery can last up to 34 hours.
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Carl Pei, CEO and co-founder of Nothing (previously, he co-founded One Plus, but left the company in 2020), says the success of TWS Ear (1) proves there’s room for a brand that defies sameness. “Users deserve beautiful, better and easier to use products.”
Qualcomm recently unveiled a new audio technology as part of Snapdragon Sound, AptX Lossless Bluetooth. It is likely to be present on an upcoming audio device produced by Nothing.
Enrico Salvatori, senior vice president of Qualcomm, points out that the company is excited to help Nothing with the next items in its ecosystem. “By combining the power and efficiency of the Snapdragon platform with 5G connectivity across multiple device categories, we encourage the development of innovative products that will benefit consumers and deliver more immersive experiences.”
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