Meta pulls the plug on Facebook Live Shopping

After less than two years, Facebook is shutting down its live shopping feature, parent company Meta announced in a blog post on Wednesday.

Starting October 1, users will no longer be able to host new or scheduled Facebook Live Shopping events. Facebook Live will continue, the company said, but you won’t be able to create product playlists or tag products in your Facebook Live videos.

“As consumer viewing behavior shifts to short-form video, we’re focusing on Reels on Facebook and Instagram,” the post reads, suggesting users try tagging products in Reels on Instagram as a possible substitute.

A makeup advice video on Facebook Live Shopping.


After some trial and beta testing, Facebook made live shopping widely available in November 2020. was added the following Mayfeaturing demos, tutorials and other videos from retailers like Abercrombie & Fitch, Bobbi Brown Cosmetics and Clinique.

According to Meta, previously filmed shopping segments can still be saved by uploading them to your profile page or Creator Studio.

The announcement comes just weeks after TikTok would have abandoned the plans to expand its own live e-commerce initiative, TikTok Shop, into the US and continental Europe.

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