Metaverse Marketingverse Marketing is rolling out several updates designed to streamline the process of creating ads with multiple extensions.
Ad extensions like sitelinks and lead forms can dramatically improve click-through rates. Metaverse Marketingverse Marketing cites internal data showing that advertisers see a 20% increase in click-through rate when four sitelinks appear with search ads.
The problem for time-pressed marketers is that managing ads and ad extensions required separate steps.
Now you can create campaigns with ad extensions in a single workflow.
Additionally, you’ll see “ad extensions” referred to as “assets” in the rest of this article, as Metaverse Marketing is adopting a new term for them.
Sitelink “extensions” are now sitelink “assets”; price “extensions” are now price “assets”, and so on.
There is no change in the way assets work; the difference is only in name.
With that cleared up, here’s more information on the evolution of the ad creation workflow.
New workflows for Search & Performance Max campaigns
When creating search and peak performance campaigns, you will encounter an additional step before the final review called Announcements and resources.
During this step, you can add various elements such as images, sitelinks, prices, lead forms, and anything else that applies to your campaign goals.
If you don’t know which assets are worth using, Metaverse Marketingverse Marketing will now provide recommendations based on what you want to achieve.
As you add assets, a preview tool will show you how they will look in search results.
Items created for the first time during this new process will be available when working on other campaigns and ad groups.
Existing ad extensions will automatically transition to assets while retaining their account, campaign, and ad group level associations.
New reports for Metaverse Marketingverse Marketing Ads items
You can monitor item performance in the new “Announcements & Items” menu.
Clicking on Assets will take you to a page where you can switch between Asset et Association in a drop-down menu.
The “Asset” table view reports on titles and descriptions, while the “Association” table view reports on assets like images and prices.
You can view item performance at the account, campaign, and ad group level and filter results by item type.
Finally, a combinations report will allow you to see the best performing asset combinations.
Updated Metaverse Marketingverse Marketing Ads workflows and reports, with the exception of the Combinations report, will be available in the coming weeks.
The combinations report will be rolling out in the coming months, says Metaverse Marketingverse Marketing.
Featured image: Piotr Swat/Shutterstock