Microsoft Store: pilot program for advertising starts

Microsoft has released the Windows 11 2022 update and the Android apps will soon be usable directly under Windows. One more thing? Yes, the Microsoft Store gets ads for apps. Microsoft Build announced Microsoft Store Ads, a new product designed to help developers get their content to the right customers at the right time. This is what Microsoft calls the app advertising.

It is now beginning to onboard developers for the “Microsoft Store Ads” pilot, which will allow them to use MicrosoftAdvertising to create advertising campaigns in the Microsoft Store that reach customers on Windows 10 and Windows 11 devices. According to the announcement, the company is at the beginning of this journey and is striving to find the right balance between developer success and customer experience. Developers interested in participating can learn more here.

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