My Bodeguita | Carlos Morales: ‘I have a catalog of offers on WhatsApp’

Mi Bodeguita. The motto of the winery ‘La Favorita’ is ‘everything for less’, but the owner, who is very determined, always goes for more. Since 2011 Carlos Morales He has a great responsibility to continue with the family’s legacy, that is why he does not take his finger off the line and persists in his goal of growing the business that his parents started 25 years ago.

LOOK AT THIS: My Bodeguita | Aldanna Cisneros: ‘I turned my soda fountain into a winery’

He and his partner Karina Villarán are in charge of the store that began humbly in the garage of their house in Comas and that today already looks like a minimarket.

“My parents started out as street vendors selling fruits and vegetables. As the municipality did not let them work on the street, they decided to open a warehouse in the house. I have always supported them, that’s why I know how the business is run “, remember this entrepreneur.

YOU MAY BE INTERESTED: My Bodeguita | Carla Campos: ‘My big dream was always to open a minimarket’

To attract more clients, and despite the risk involved, they placed a BCP agent. Everything was going well until one day some criminals entered to rob and shot his father. Fortunately, the injury was not serious and, while his “old man” was recovering, Morales reinforced the security measures at the premises because – he affirms – he was not going to let himself be won by fear and “throw in the towel.”

“We have an alarm system to deal with these assaults. In our case, the agent has helped us to have more clients, that’s why we keep it. In addition, we are aware that every business carries a risk “, expresses.

He and his partner Karina Villarán are in charge of the store that began humbly in the garage of their house in Comas and that today already looks like a minimarket.  Photos: Trome.
He and his partner Karina Villarán are in charge of the store that began humbly in the garage of their house in Comas and that today already looks like a minimarket. Photos: Trome.

Reinvention

The pandemic revolutionized care in his winery. It gave more strength to the delivery service, opened a WhatsApp to show its catalog of products and offers, and added digital payment systems (Yape, cards).

“Thanks to the Asociación de Bodegueros del Perú I have been able to give free talks and workshops on how to run a store. In addition, I am part of the group ‘Emprendedores Unidos de Comas’, which brings together several merchants who buy certain products wholesale to obtain more discounts “, says the owner.

Minimarket ‘La Favorita’ is located at 303 Guyana Street, El Parral urbanization, in Comas. They can see the catalog of their products and order at WhatsApp 993-233-304.

TIP

Social networks have become an attractive window to attract customers and increase sales. Create a Facebook page for your business.

SECURITY SYSTEMS FOR YOUR STORE

1. Security cameras. They point to various strategic points of the premises to monitor them and to be able to record at certain times.

2. Anti-theft siren. It serves both to alarm people and to stun the offender.

3. Magnetic sensors. They prevent people from leaving the establishment with objects without paying.

4. Photosetectors. They detect movement and warn by bursts of light.

MORE INFORMATION:

COVID-19: When will children between the ages of 12 and 17 be vaccinated?

Sinopharm vaccine requires third dose: How does this WHO announcement affect the country?

Brief: how many drivers in Lima have an electronic driver’s license?

Leave a Comment