Nelson Müller uncovers marketing tricks

Whether it’s pesto, pizza or chocolates, 70 percent of the food you buy in the supermarket today contains sugar. But is sugar really as unhealthy as the public debate often makes it out to be? What tricks do manufacturers use to replace it – and are the products really healthier afterwards? And what marketing tricks do food producers use to try to fool customers? Star chef Nelson Müller asked these questions and a few more in his ZDF “Sugar Compass”.

It wasn’t exactly new, but it was once again frightening how Teresa Lonnemann’s film brought to light how perfidiously food manufacturers are targeting children. When a family went shopping for a test, two children were allowed to buy whatever they wanted – and promptly filled the shopping cart with all sorts of sweets, often decorated with brightly colored packaging complete with cartoon characters. Oliver Huizinger from Foodwatch confirmed: The sweet heroes are exploited, and the sugared products are usually placed at children’s eye level in the supermarket.

“Sweetened yoghurts are typical cases where foods could actually be healthy, but the manufacturers add a lot of sugar and are still marketed as if they were recommended breakfast meals,” Huizinger continued to describe the problem. Some products are even sold in a version with a higher sugar content especially for children.

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