news culture Netflix ready to broadcast the next World Cup? The platform would seek to develop its offer
Netflix could well evolve its formula once again and offer sports content in order to catch up on its competitors. Towards a live broadcast of events like the World Cup? The question could be more complicated.
Netflix Sports coming soon?
The sport may well end up coming to Netflix. After changing its formula at the beginning of the monththe streaming giant would seek to position itself in the sports world, as reported by the
wall street journal. In fact, nothing has yet been decided for the platform, but it has already sought to recover the rights to several events, starting with several men’s and women’s tennis tournaments.
For the moment, Netflix has embarked on a bidding war that the group cannot win. Already at the beginning of the year, the giant was looking to recover Formula 1, lost to Disney. As it stands, therefore, if the firm seeks to broadcast sport, it simply cannot get its hands on it.
What to scare Amazon Prime?
For the moment, Netflix is going in circles and would start to turn to less popular disciplines. After issuing offers for various cycling competitions as well as the World Surf League, none of the negotiations initiated by the platform have been successful. Ultimately, the goal is to diversify in order to be able to compete permanently with its direct adversaries, such as Apple, Disney or Amazon Prime.
As a reminder, Jeff Bezos’ platform owns the broadcast rights for league 1 and league 2, but also owns part of the broadcast rights for the NFL, the American football league. Netflix therefore remains the big loser in this battle for the moment, but nevertheless still hopes to return to the level.