Although most people know her either from the TV screen or from her artist career, these are not the only jobs she has.
The 24-year-old works in a second-hand shop, and is very committed to sustainable fashion.
She points out that she is not an activist, but is above average engaged in sustainable fashion and vintage.
– I feel that we have a responsibility, and our generation is perhaps more aware of that responsibility than the generation before us, Eggesbø says to Good evening Norway.
She has had great success with the Netflix series “Ragnarok”, and before that in “Shame”. Under the artist name Resa Saffa Park, she releases music, and has distinguished herself with songs such as “God is Drunk”.
Now she combines her artistic skills with her sustainability commitment: She collaborates with the recycling app Tise, and has created an anti-Black Friday campaign.
Tise’s marketing manager, Sigrun Stenseth, is very pleased with the campaign.
– We have made a campaign film with the goal of focusing on Black Friday. We have chosen to move into the horror / horror film genre.
Watch excerpts from the “horror movie” in the video window at the top of the case. There you can also see the Good Evening Norway interview with Eggesbø and Stenseth.
They have used the rather dramatic horror film tool to make a point:
– We feel that very many of the commercials are extremely invasive, says Stenseth, before Eggesbø shoots in:
– They find your uncertainties, and they create uncertainties in you. The ads go after you and say that you will feel a little better if you do this or buy this. They say you want to look a little nicer. It’s manipulation.
Stenseth says they quickly decided to ask Eggesbø about the role in the campaign, since she has worked with sustainable fashion for several years already.
– When I was asked to join, it was not difficult to say yes. This is something I already stand for, says Eggesbø.
Interesting findings in research
Tise, which has over 1.4 million users in the Nordic region, has conducted a large, Nordic survey on sustainability.
Stenseth says that there were a number of interesting findings in the survey, including that 28 percent of us use lure offers and are a little, or very, inclined to buy clothes on special occasions, such as Black Friday, fashion week and the like.
– There is nothing wrong with using Black Friday offers, but I hope people have a conscious relationship with their consumption. That if they buy something on such offers, then it is because they need it. Not because they are “tricked” into doing so.
The survey also shows that the majority of us, more precisely 59 percent, do not believe that the clothing industry is concerned with sustainability.