Personal branding: this is how you make yourself a brand

  • Was means ‘Personal Branding’?
  • How do you manage to become a brand?
  • Prove networks and perseverance
  • Advantages and disadvantages of personal branding

Whether food blogger, model or politician: Many career-oriented people strive to their person to their own brand close. That target the so-called Personal Brandings is to yourself to market and position as a person. The focus here is on being perceived with your own personality and professional skills, being found quickly online, and thus getting lucrative orders and jobs. This is a professional model and also a mass phenomenon that is completely based on personal branding Profession of influencer. Influencers stand out from the crowd of social media users by making their opinion in a topic area visible and leading. Often the people were completely unknown before they grew up as influencers with their personal brand. How does it work?

How do you make yourself a brand?

Personal Branding can be used by all public figures. Singers such as Lady Gaga or Pink or well-known YouTube stars, for example, are incomparable as an ‘own brand’. To a personal brand you should be one individual and likeable personality, persuasiveness, enthusiasm for your topic, commitment, the necessary skills in your area and if possible already experience bring along. Ideally, Personnel Brander will be able to unite through targeted staging Expertenstatus to get. Well-functioning examples can also be found at, for example Fashion, food or travel bloggers, who convinced large numbers of followers with their knowledge. A well-thought-out self-presentation and competent self-marketing are the key to success.

To become a personal brand, these are four important criteria central:

  1. Unique selling points: You have a personal style that sets you apart or you have excellent expertise.
  2. Credibility: You can achieve this through permanent appearances and reliable statements.
  3. Relevance: Your content is useful for consumers and technically up-to-date.
  4. Confirmation: You have references from other credible and relevant people and a constantly growing network.

It is also important to think about how you want to position yourself as a personal brand and how correct presence can look for it. An own Xing-Profil, a LinkedIn profile, a Twitter-Account or a own blog are a good introduction to the online world of personal branding. Self Facebook can be used as an entry portal and for networking. A uniform design concept for the online presence shows a good style and impresses itself with the users.

The next steps to the personal brand and possible disadvantages

Before going online, however, you should have a clear idea of ​​what you are working for own brand want to stand. It is important to stand out from everyone else and to stand up Quality and uniqueness because that leads to long-term success. Also the own target group you should know it well before going online and think about how you can achieve this in the long term. Another question that needs to be clarified in advance is what is going to be offered to users Unique can offer. For example Experience, a special concept, a problem-solving strategy or an existing one Celebrities be. Perhaps you are very knowledgeable about a certain area and can do special things Recommendations, for example on the subject of cooking or traveling.

A Brand name is one of the unique selling points. This can also be your own name. In order to become known, you also need a concept for your own content apply and a network to build up. Guest articles, events or press work can be ways to address even more people. In order to be found easily online, it helps if possible lots of search terms in the personal brand profile to be built in. That can either be via your own expertise take place or via Links, comments and quotations from third-party specialist articles or expert reports.

However, whether you really want to present yourself as a personal brand should be well considered be. If personal branding works, you become known as a brand for a specific cause. However, if you want to develop professionally in a different direction at some point, you will always do stumble across the old personal branding, with which one is indispensably associated. The internet doesn’t forget anything. HR professionals or scouts who then search online for the new applicant and former HR brand will find the old websites. Under certain circumstances, depending on how the personal brand was structured, this can significantly slow down progress and further development in professional life.

Leave a Comment