As you know, Sony has chosen to raise the price of the Playstation 5 console, something they believe is necessary to counter inflation and rising component prices, despite the fact that neither Nintendo nor Microsoft have done the same. In an interview with CNBC now Xbox boss Phil Spencer comments on this and states that it simply isn’t “right time” to raise some prices now, although he can’t promise that it will never, ever happen:
“We’re always evaluating our business going forward. So, I don’t think we can ever say on anything that we will never do something. But when we look at our consoles today, and you talked about it—Series X and Series S—we think value is incredibly important. We love the position of Series S in the market, which is our lower cost console. Over half of our new players that we’re finding are coming in through Series S.”
How do you see this yourself, should Nintendo and Microsoft also raise their prices or is it better that they remain at the old level?