Report: Consumer AR headset market triples from 2020 to 2021, Nreal tops the list

To date, the AR headset market has been dominated by enterprise endpoints. While AR has proven popular with consumers on smartphones with popular apps like Pok√©mon GO and Snapchat, consumer AR headsets have yet to go mainstream, but there are encouraging signs. Strategy Analytics’ latest report, Is the Consumer AR End Market Finally Here? From 2020 to 2021, the market revenue will triple in size” shows that the consumer AR terminal market revenue will triple between 2020 and 2021. Nreal is an early leader in this segment, with a 75% market share in shipments in 2021, rising to 81% in the first half of 2022.

Strategy Analytics predicts that by 2027, the global dedicated AR headset market will ship close to 60 million units. Today’s AR terminal market is dominated by enterprise terminals, such as Microsoft’s HoloLens. Although the value of enterprise terminals is relatively high, shipments are limited. Only when the consumer market takes off will the overall market for AR headsets reveal their potential.

David MacQueen, Executive Director at Strategy Analytics and author of the report, said: “Consumer AR headset shipments will grow by 161% year-over-year between 2020 and 2021. Over the same period, consumer AR headset revenue has grown faster than the overall market, with year-over-year growth Over 300%.”

Today, many terminals are trying to break out of the consumer AR market. Kopin Solos, Focals by North, OPPO Glass, various Epsom devices, and countless KickStarter crowdfunding projects (including products as varied as the motorcycle helmet Jarvish) are all vying for attention. Most of these devices target specific niches: health and fitness, drone “prosumers”, motorcycle riders. No company has a single-digit percentage of shipments, with one exception.

Driving the consumer AR market is newcomer Nreal, which strikes the right balance between price ($599) and features. Founded in 2017, Nreal has a 30% shipment share and 51% revenue share of the consumer AR headset market by 2020. With Lenovo’s exit from the consumer AR headset market, Nreal’s market position has been further enhanced. In 2021, Nreal’s share of consumer AR terminal shipments will reach 75%, and by the first half of 2022, its market share will rise to 81%, occupying a strong position in the early consumer AR market.

One of the reasons for being able to achieve this market position is that through its technological approach, Nreal has lowered the price of AR hardware to a level acceptable to consumers. Currently, the company has a global presence, cooperating with 8 operators in 7 countries on three continents.

Leave a Comment