Research shows that 2 out of 3 Brazilians are afraid to buy with Pix

With Black Friday 2021 approaching, which takes place on Friday (26), many stores are expecting big sales, especially with the massive adoption by the Brazilian population of Pix, the Central Bank’s instant transfer systems. But what many retailers are not taking into account is the insecurity of many customers to use this form of payment.

A survey on online shopping habits of tupiniquins, carried out on the eve of Black Friday, between the 3rd and the 16th of November, revealed that 66% of those interviewed are afraid of closing the purchase with Pix, a number equivalent to two out of every three Brazilians. The survey, carried out by PSafe, heard 8,606 users of the dfndr security application, and projections use as a basis the amount of consumers using the Android system in the country, which would be 131.1 million people.

The survey also revealed that 55% of respondents do not have Pix registered in their CPF and 81% do not trust making bank transfers using WhatsApp. The survey also showed that 80% of people said they did not feel safe when putting their personal and banking details on shopping sites and the preferred payment method is bank slips.

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“This distrust is justifiable. This year alone, we have already warned of three major leaks that unduly exposed the data of more than 223 million people. We are talking about names, CPFs, addresses, among others. With so much data, cybercriminals are increasingly able to create custom scams, making it difficult to distinguish between fake and real” says Emilio Simoni, chief security officer at PSafe

In addition, the Pix scams also scare the population, joining estimates that on Black Friday 2021, around 34,000 fraud attempts will be carried out during that date, contributing to the fear of Brazilians.

Phishing on the rise

Phishing is the main method used by cyber criminals during Black Friday. (Image: Reproduction/Mohamed Hassan/Pixabay)

Research also shows that the phishing is the preferred way for cybercriminals to try to snare victims during Black Friday, with PSafe claiming to have blocked more than 1.1 million event-related scam attempts in 2021.

Furthermore, outside of Black Friday, PSafe’s projections indicate that, in the first ten months of 2021, more than 150 million people may already have been victims of phishing.

To prevent both the occurrence of scams from phishing as for giving more security to the population regarding Pix, specialists from the dfndr lab, PSafe’s specialized cybersecurity laboratory, shared some tips to help with digital protection:

  • Always have a security solution capable of detecting malicious links in real time on WhatsApp, Facebook Messenger, SMS and browser;
  • Avoid clicking on links from unknown sources, especially those shared via messaging apps and social media;
  • Make it a habit to doubt the information shared on the internet, especially when it comes to supposed promotions, gifts, discounts or even promises of employment;
  • Never report sensitive data on links of questionable origin;
  • Always try to confirm the veracity of the information on the brands’ official pages and websites;

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