Rural tourism will be promoted to benefit the most remote communities of Quintana Roo: Mara Lezama

Cancun.- At the opening of the “Rethinking Tourism” forum, the state governor, Mara Lezama Espinosa, proposed strengthening the current tourism model with inclusive development, based on economic profitability, the preservation of ecosystems, but above all, in social equity and align an agenda framed within the New Agreement for Welfare and Development.

During the forum that was held within the framework of “World Tourism Day”, he stated that although tourism has been the engine of growth in Quintana Roo, at the same time it has left us with many inequalities, which is why it is necessary to rethink this industry. so that the benefits are shared and with a deep social responsibility.

“The day that a five-star hotel worker arrives at his job with better living conditions, in decent transportation and with well-being in his family environment, we will be able to say that development and growth is reflected in Quintana Roo” said the president.

To achieve this objective, actions will be promoted such as maintaining the Quintana Roo Tourism Promotion Council (CPTQ), and leveling the capacities of rural communities in the state to turn them into managing bodies, sustainability committees, with the support of organized public structures. and private.

“We have a rich rural and indigenous area that gives rise to what we are. An area that represents great opportunities for the rural tourism market to become a great potential”, he added.

Mara Lezama Espinosa, Governor of Quintana Roo. Photo EE: Courtesy

Quintana Roo will close 2022 with historical figures and statistics show that almost 5% of all international tourists guide their trips to rural tourism, which is experiencing an annual growth of approximately 6%, that is, two percentage points above the average growth rate of global tourism.

Welcoming the attendees, he also pointed out that we are going to align ourselves with the 2030 Agenda for sustainable tourism development, based on a joint effort by the private initiative, the business community, and the government itself.

The governor was accompanied in the presidium by the municipal president of Benito Juárez, Ana Patricia Peralta de la Peña; Bernardo Cueto Riestra, State Secretary of Tourism; Javier Aranda Pedrero, Paola Munayer, director of the Oasis Foundation; Carlos Trueba, director of the Cancun International Airport; the deputy, Julián Ricalde Magaña and Jesús Quirce Andrés, rector of the Anáhuac Cancún University.

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