US confectionery giant Mars Wrigley has apologized and assured “respect sovereignty” China after an advertisement for its Snickers chocolate bars presented Taiwan as a ” country “.
China believes that the island of 23 million people, even if it is ruled by a rival Chinese regime, must be reunited with the rest of the national territory. She opposes any international recognition of Taipei.
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The promotional video for an event involving Snickers and South Korean music group BTS ended with the mention “only available in the following countries”, with the flags of South Korea, Malaysia and the Republic of China (Taiwan). This video, not intended for the mainland Chinese market, was however spotted by Chinese Internet users, triggering a controversy on social networks.
“There is only one China in the world”
“We have taken note of press reports relating to a Snickers event being conducted in parts of Asia”Mars Wrigley said Friday evening in a statement posted on the official Snickers China account on the Weibo social network. “We take this very seriously and offer our sincere apologies”continues the confectionery giant who says “respect the sovereignty and territorial integrity of China”.
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Snickers China then posted an additional message on its Weibo account: “There is only one China in the world and Taiwan is an inalienable part of Chinese territory”.
This case comes in the midst of Beijing-Taipei tensions, following the stay on the island of the number three American Nancy Pelosi, to which China is currently responding with large-scale military exercises around Taiwan.
Several brands already singled out by China
Mars Wrigley is far from the first foreign company to apologize in China after diplomatic blunders for fear of losing access to the huge local market.
In 2019, Dior, owned by French giant and world number one luxury brand LVMH, apologized after using a map of China omitting Taiwan during a presentation at a Chinese university.
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The previous year, the website of the American hotel giant Marriott had been blocked for a week in China. Reason: the group had presented in an online questionnaire the Chinese regions of Tibet and Hong Kong, but also Taiwan, as so many distinct countries.