The streaming platform hopes to develop the South Korean series well in the form of a video game license.
After the series, the video game? Biggest startup in Netflix history, Squid Game could soon become a video game license, according to recent statements by Minyoung Kim, head of content at Netflix Asia.
“We have received a very large, if not overwhelming, number of requests from the organization – from consumer departments, video games and international teams. My team’s role is precisely to look carefully at all of these opportunities to create a roadmap. for the license Squid Game“, explains Minyoung Kim au Hollywood Reporter.
“We are interested in different areas (video games, consumer goods, etc.) to find what we can offer our audience to increase their love for our content and bring them more joy while remaining consistent with the world imagined by [le créateur de Squid Game, Hwang Dong-hyeok].”
Social allegory and extreme violence
South Korean dystopian drama launched less than four weeks ago on Netflix, Squid Game was seen by 111 million subscribed households, a record for a series start on the platform.
Combining social allegory and extreme violence, Squid Game features characters from South Korea’s most marginalized fringes, including an Indian migrant and a North Korean defector, participating in traditional children’s games to win 45.6 billion won (33 million euros ). Losers are killed.
The juxtaposition of childish pastimes and their fatal consequence, with a polished production and sumptuous scenography, has indeed conquered a very large audience around the world, the series prancing at the top of the rankings on Netflix in more than 80 countries.
The phenomenon Squid Game is the latest manifestation of South Korea’s growing influence on the global cultural scene, following K-pop sensation BTS and Parasite, Palme d’Or at Cannes and first non-English language film to win the ‘Oscar for best film.