Tesla continues to diversify. At a conference linked to the factory in the Berlin region, Elon Musk announced the GigaBier, an alcoholic drink. It is recalled that the manufacturer had already targeted the pillars of the bar with a tequila.
All-electric cars, solar panels, surfboards, sexy mini-shorts and… alcohol: Tesla’s rays are truly unlike any other. A few months ago, the American manufacturer marketed a bottle of Tequila with a very strange design. As reported Teslarati in an article published on October 10, Tesla will continue in this direction with… the GigaBier.
« We are going to build a train station with a right of ownership. And then we’ll decorate the factory walls with graffiti, outside, everywhere. I think it will be very cool. And then we’re going to have a beer », Announced Elon Musk on the occasion of a conference linked to the future inauguration of the plant located in the Berlin region. It should be operational by the end of the year.
After tequila, it’s time for beer
GigaBier is the association of the words Gigafactory (name of Tesla factories) and Bier (or beer, in French). For Tesla, this drink would therefore be a way to create even more event, knowing that beer is a particularly popular drink in Germany – it is actually celebrated as part of a festival (Oktoberfest). By launching his own beer, Tesla improvises a kind of seduction operation (relatively unsubtle), in order to attract talent to his factory. The firm hopes to produce between 5,000 and 10,000 cars per week by the end of 2022. They will supply European markets.
The design of the GigaBier bottle still relies on originality to convince. The most observant will notice that it is reminiscent of Cybertruck (pickup) and Cyberquad (quad whose name was recently registered for derivatives). Indeed, the bottle is very angular and futuristic, reminiscent of a perfume rather than a drink. No doubt he will catch the eye of collectors, the same people who are ready to put several hundred euros for the Tesla Tequila (which quickly ran out of stock).
If the future marketing of a GigaBier (will it really be sold?) Can give rise to a smile, we will nevertheless note that this is a great risk for Tesla’s image. Seeing a player in the automotive market selling alcohol is never a very responsible signal, given the dangers these drinks represent. Especially when you are a manufacturer who regularly praises the safety of his cars.