The ARD did something right

According to the ideas of its program director Christine Strobl, the ARD rebuilt the previous evening on Sunday at the beginning of 2022. After “Brisant” (5:30 p.m.), it begins with the “Report from Berlin” at 6 p.m., extended to 30 minutes. The “Weltspiegel” at 6:30 p.m. was also expanded and now runs until 7:15 p.m., after which the “Sports Show” begins.

According to ARD media research, these changes have positive effects. Comparing the first four months of 2021 and 2022, the usage of Sunday night programs has increased from about 1.7 million viewers to about two million viewers, and the market share has also increased from 7.1 to nine percent .

“The growth is distributed across all programs, even ‘Report from Berlin’ and ‘Weltspiegel’, whose transmission time has moved forward, which tends to mean fewer viewers overall, have a higher absolute number of viewers than a year ago,” media researcher Stefan Geese shared Daily mirror on request with. Although the external events such as the Ukraine war would certainly suggest a higher demand for these two programs in particular, since the general conditions of the program had not changed much at that time, “you can also attribute an effect to the program change,” says Geese. Joachim Huber

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