The leakers are formal: the iPhone 15 Ultra is coming

News hardware The leakers are formal: the iPhone 15 Ultra is coming

It’s September, and in addition to being the month for the release of the iPhone 14, it’s also the month for the start of rumors about the next model. And what a thunderous start for the iPhone 15, which would come with an Ultra version.

Ever more different iPhone 15 and 15 Pro

We don’t let you breathe at JVTech. The iPhone 14 is fresh and the test is coming very soon, but what do you want me to tell you, the leaks never stop and the iPhone 15 is already starting to take shape.

We grant you, the information that we find at this time of the year is to be taken with a grain of salt, and this is always the case when it comes to leaked information or information not corroborated by the brand in question. But in this case, we may be dealing with an alliance of the two best Apple leakers.

This may make you think of an early Avengers scenario, and that’s enough to thrill fans of the Cupertino brand. It all starts with a tweet from Ming-Chi Kuo, one of Apple’s news kingpins. He affirms that the brand aims to continue widening the gap between the basic iPhones and the Pro versions on the iPhone 15.

I believe that Apple will create more differentiation between iPhone 15 Pro and iPhone 15 to sell more iPhone 15 Pro and increase its production and the average basket of the new range.

The iPhone 14 almost marks a break with limited additions compared to the iPhone 13, and this is not trivial. The iPhone 13 was relatively close in terms of functionality to the iPhone 13 Pro, with too few customers willing to spend several hundred euros more to afford the few bonuses of the Pro.

An iPhone 15 Ultra to rule them all

Kuo continues his tirade:

Going further, Apple will also create a differentiation between the iPhone 15 Pro Max and the iPhone 15 Pro. This is the best product segmentation strategy to generate more profits in a mature market.

Thereby, to have the best of the best at Apple, it would be necessary to opt for the largest model. This is already the case with absolutely all competitors on the Android side. The Samsung Galaxy S22 Ultra, for example, is the only option for true power users.

The highlight of the show is Mark Gurman’s cameo, another pillar of leaks around Apple. He just quotes Kuo’s tweet to announce very soberly: “As I said yesterday: the Ultra is coming”. What could be more badass. Not sure if this is the official term, but if this iPhone 15 Pro Ultra benefits from real differences with the iPhone 15 Pro (in addition to screen size and autonomy), then adequate terminology is in order.

The iPhone 14 Plus, new large size replacing the iPhone 13 mini

Many customers are willing to put their hands in the wallet to have the biggest screen possible. Gold, with the arrival of the iPhone 14 Plus in early October, you no longer need to choose the iPhone 14 Pro Max to take advantage of the 6.7 inches. Apple sees things coming and wants to come up with new reasons to buy the most expensive iPhone.

What specs for the iPhone 15 Pro Max?

It remains to be seen what Apple has in store for us for the ultimate version of the iPhone 15. More than speculation at this level, but we can imagine an even bigger screen which would therefore exceed 6.7 inches, for the moment record on an iPhone. Unlikely that the processor will differ with the iPhone 15 Pro, but exclusive cameras would probably be in the game.

In the same way as the Apple Watch Ultra, the iPhone 15 Ultra could benefit from a more solid structure. One can dream of a titanium frame and a sapphire crystal screen. But we dare not imagine the price of this kind of model.

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